10/05/2022

  • News Release
  • Products

From the No.1 Sanitary Protection Brand*1 in Singapore

Laurier Super Slimguard – Brand New Look, Better Comfort!

Ultimate levels of dryness and comfort!

Singapore, May 2022 – Laurier, the No.1 Brand in Sanitary Protection in Singapore*1 , has relaunched its Super Slimguard sanitary napkin range with a brand-new look and product improvements.

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A fresh-looking Laurier Super Slimguard – now infused with more vibrant colours and enhanced top sheet improvements to give you the best comfort all day and night!

With Laurier, you can now push forth and go with the flow of anything that life throws at you, comfortably and confidently!

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Reference:
* Laurier's calculation based in part on sales value data reported by Nielsen through its MarketTrack service for the Sanitary Protection category for the last 10 years period ending MAT July 2021, for the Singapore total grocery market. (Copyright © 2021, The Nielsen Company.)

Developed with advanced Slit-Core Technology from Japan with only 0.1cm thin yet 200x ultra-absorbent, the new Laurier Super Slimguard is also:

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1. +20% drier*2 - Innovative Ultra Dry Mesh Surface rapidly absorbs and locks in fluid within the Centre Absorbent Core even during sudden gushes, so you will stay fresh and secured throughout the day.

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2. +15% smoother*2 - Interwoven with more delicate fibres, the cottony soft surface provides you with the smoothest and comfortable wear all day long.

  • * 2 Comparison to our company's previous range

Assortment and Pricing

Laurier Super Slimguard range is priced at $6.45 per pack and is available in leading western pharmacies and supermarkets.

During May'22, single packs will be priced at $5.95 and twin packs will be priced at $10.95 (available in 22.5, 25, 30, 35 and 40cm). While stocks last.

Regular range:

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Cool range:

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Furthermore, there will also be additional mechanics held at key chains in May'22:
• NTUC FairPrice: Stand to win Royal Albatross Sunset / City Lights Dinner Cruise for 2 (worth over $500) with every $15 purchase of the new Laurier Super Slimguard
• Watsons: Stand to win OSIM uGLOW set (worth $536) with every $15 purchase of the new Laurier Super Slimguard
• Sheng Siong: Redeem $2 Mr Bean Voucher with every $15 purchase of the new Laurier Super Slimguard

Please visit the following sites for more product information:

Website:

Facebook:

Instagram:

For enquiries, please contact:

Ms Sylvia Liew
Brand Manager – Laurier
Kao (Singapore) Pte Ltd

6681-4840
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