Business Fields

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The Kao Group develops its consumer products business in four of its fields of business: Hygiene and Living Care, Health and Beauty Care, Life Care, and Cosmetics. In our Chemical Business, we develop a wide range of products that meet the various needs of industry. The Kao Group believes that through these businesses we can contribute to the wholehearted satisfaction and enrichment of the lives of people throughout the world.

Hygiene and Living Care Business

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We offer products that support people's daily lives and society while contributing to greater comfort, including fabric care, home care, and sanitary products. People's lifestyles and values continue to change, and we will help achieve comfort for people around the world by providing cleaning and hygiene products that enable everyone to live with peace of mind.

Health and Beauty Care Business

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We offer skincare, haircare, and personal health care products that provide Kao's distinctive value, which is focusing on the entire human body to contribute to healthy beauty and hygienic cleanliness. Here, we will deliver products that can help consumers continue a daily routine of hygienic habits and physical and mental care that can lead to a brilliant life without special effort. In this way, we help achieve truly healthy living where people around the world can freely express their individuality.

Life Care Business

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We seek to pursue new businesses that protect human lives by fully utilizing the fundamental technologies that have supported the Kao Group. We provide high-performance products realized through our extensive research and development efforts, as well as high-precision life care solutions optimized to individuals using our monitoring technologies. As a result, we support well-being in both mind and body while raising the standard of consumer life care.

Cosmetics Business

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We stay attuned to the beauty and individuality of each person, and draw upon both solid science and our abundant sensitivity as we offer skincare and makeup products to provide "hope" and "Kirei"* to consumers. These activities create social values allowing us to provide a culture of joyful living through beauty, and we will continue to help realize a society where everyone can shine.

  • * The Japanese word "kirei" means beautiful or clean, not only on the outside but also on the inside. At Kao, Kirei is the value we want to bring to everyday life with our brands, products, and services – now and in the future.

Chemical Business

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The Chemical Business offers an expansive array of products globally to cater to diverse needs in a wide range of industrial fields, such as oleo chemicals manufactured from natural fat and oil, performance chemicals such as surfactants, and specialty chemicals such as toners and toner binders. We help pave the way to the future of industry while realizing a sustainable society by providing innovative products and solutions.

Consolidated net sales

The Kao Group restructured the consumer products business in January 2021 to conduct business with a focus on the fundamental value that people seek. Business segments listed below are correct as of 2020.

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  • * Share of net sales is calculated based on sales to customers.
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