Kao and Watsons Indonesia Launch “Bring Back Goodness” Program, Encouraging Consumers to Return Empty Packaging for Management and Recycling

“For Kao, sustainability is a responsibility and an integral part of our efforts to deliver value and solutions to society. Through Kirei Lifestyle Innovation, we aim to create innovations that not only meet consumer needs but also make a positive contribution to the environment. ‘Bring Back Goodness’ collaboration with Watsons is one concrete step toward encouraging consumers to take part and contribute to used packaging management – a simple habit we hope will become part of their daily lives,” said Wisik Restu, Director of Kao Indonesia.

Watsons plays a vital role in bringing sustainability initiatives closer to consumers’ daily lives. As a retailer that interacts directly with public through its store network, Watsons helps make it easier for consumers to adopt habits that are more environmentally responsible. This initiative also aligns with Watsons’ commitment to sustainability through “Let’s Do Good Together”, which invites various stakeholders to work together to create a positive impact on the environment and society. For Watsons, the path toward a more sustainable life can begin with simple choices and habits that we make together.

The collaboration between Kao Indonesia and Watsons through “Bring Back Goodness” aims to create an ecosystem that allows everyone to contribute and play a role. Kao Indonesia plays a role by providing solutions and facilitating the process, Watsons offers easy access to consumers, while public can contribute by sorting and collecting products for recycling after use.

This program is part of our shared journey to bring Kirei Lifestyle to life through innovations relevant to everyday life and collaborations involving various stakeholders. By returning used packaging, consumers can play a part in creating a positive impact on the environment. For Kao Indonesia, bringing Kirei Lifestyle to life is not just about a better life today, but also about creating a better life for future generations.

“We believe that change can start with simple actions done consistently. By providing Do Good Boxes at Watsons stores, we want to make it easier for consumers to return used Kao product packaging. Hopefully, the more consumers who get involved, the more firmly this good habit will become part of their daily lives,” continued Wisik Restu.

For Kao and Watsons Indonesia, “Bring Back Goodness” is part of their shared journey to promote a more responsible lifestyle through innovation, collaboration, and concrete actions relevant to everyday life. Because when everyone plays a part in protecting the environment, we can “Do Good Together” to bring goodness to the planet, people, and products. Follow updates and stories about Kao and Watsons Indonesia’s sustainability initiatives on Instagram at @kao.indonesia and @watsonsindo.