Attack Jaz1 Detergel Breaks Online Washing Records with 500 Mother Using the First Detergent Gel in Indonesia

Jakarta, May 29^th 2021 - Successfully launching the first Detergent Gel in Indonesia - Attack Jaz1 Detergel in early April 2021, now Attack is getting closer to mother Indonesia through the 1 Minute Gapai Harapan Festival on May 29, 2021 which is carried out LIVE online on Youtube, Instagram and Facebook Solusi Ibu Attack. In this activity, Attack Jaz1 Detergel introduced the Generasi Emak Lebih movement, as well as inviting 500 selected mothers from all over Indonesia to join and jointly break the MURI record of 'Washing Online Using the First Detergent Gel in Indonesia'. The award certificate was presented to Attack Jaz1 Detergel and was carried out in Jakarta following the health protocol by MURI representatives to Evie Hartanto, Senior Brand Manager of Fabric Home Care PT Kao Indonesia.

The 1 Minute Gapai Harapan Festival became even more lively with the presence of Indra Bekti to guide various interactive quizzes with prizes and a splashy performance of Inul Daratista, as well as a means for Attack Jaz1 Detergel and mothers from all over Indonesia to get to know each other more closely. Currently, mothers live their daily lives in challenging times, so that the mother as the center of the family must be able to find real solutions in maintaining family hygiene and health, while maintaining financial security. One of them is switching to household products that have beneficial values regarding hygiene and health as well as cost efficiency. Attack Jaz1 Detergel is here to provide real solutions for mothers to save money, while keeping clothes cleaner and more hygienic.

Evie Hartanto, Senior Brand Manager for Fabric Home Care of PT Kao Indonesia expressed his opinion, "The 1 Minute Gapai Harapan Festival is a continuation of the series of launching Attack Jaz1 Detergel and actually embracing mothers from all over Indonesia. At this festival we also officially launched the GEL, namely the Gerakan Emak Lebih together with the presence of 500 selected mothers representing mothers throughout Indonesia. By using the Attack Jaz1 Detergel, a new generation of mothers is born who have experienced a real change in washing activities that are faster, more powerful and more economical. We hope that the Generasi Emak Lebih will be an inspiration for other mothers throughout Indonesia. We would like to express our gratitude to all mothers who have been part of GEL who are always happy and ready to face every challenge of the times to reach their hopes and become the beloved mother of the family."

5 Moms representing momsfrom Sabang to Merauke, Mom Beatrix-Manado, Mom Yescha-Denpasar, Mom Fitri-Balikpapan, Mom Anne-Jakarta, and Mom Shahnaz-Medan have experienced firsthand the superiority of Attack Jaz1 Detergel, "The thick texture makes Jaz1 Detergel efficient to use and also dissolves quickly. Great for removing stains, the soaking water is getting dirty in a while, it is already clean with just using a little amount and plus it is soft on the hands. Besides that, it smells really good, lasts long and doesn't get musty easily. Of course it's really economical, so you can save up. Attack Jaz1 Detergel really gives us a great new way to make washing more economically."

Triyono, representative of the Indonesian World Records Museum (MURI) said, "It's a different activity, this is the first time 500 mothers in Indonesia wash online together and use the first detergent gel in Indonesia too. What an enthusiasm that deserves great appreciation. Congratulations to Kao Indonesia and all Indonesian mothers who join this big event. Stay enthusiastic about keeping clothes clean and family health."

Inul Daratista, singer and a mother, also speaks up about the feelings of Indonesian mothers, "It is so important to frequently washes clothes, especially in this pandemic situation, no more dust, dirt, and bacteria in our clothes. Clean clothes become my priority and when I found Attack Jaz1 Detergel, the first detergent gel in Indonesia, I immediately falling in love! My clothes, Adam, and Yusuf become more clean. I can be so sure because Attack Jaz1 Detergel is a trusted brand, for mothers like me. Frugal because it is more viscous, no need to pour much. Just soak in 1 minute, dirt will gone. Not sticky, easy to dissolve, and the most important is low price, we could save for another needs."

Kao Indonesia do a research and found a fact that 9 of 10 Indonesian mothers used to pouring liquid detergent straight from the package^*1 so it needs to use 2 regular packs of liquid detergent in 1 month^*2 . Behaviors that affect household spending are becoming more numerous. Answering real challenges, Attack Jaz1 Detergel shares 3 washing tips for mothers at home: