Charge up on moisture with the new Curél Intensive Moisture Care Deep Moisture Spray

World's 1st Micro-Ceramide Care spray to improve skin moisture and barrier in 4 weeks!

Singapore, Apr 2020 – Whether you have dry skin or are just in need of a speedy refresh throughout the day, hydrating facial mists are the convenient answer for when your skin needs an extra moisture boost. Known as one of the more versatile beauty products in the market, facial mists and sprays have gained popularity as the go-to beauty product to have, for its easy usage. With the range of products available in the market, most are thermal water-based and are aimed to soothe and reduce redness in skin. But for those with dehydrated and sensitive skin - prone to flaking, tightness and irritation – it requires a product that goes beyond to effectively address the problems to repair the skin layer and restore moisture.

Curél, Japan's No. 1 Brand for Sensitive Asian Skin¹ presents the new Curél Intensive Moisture Care Deep Moisture Spray - the World's first Micro-Ceramide spray - that delivers intense moisture quickly for dry and sensitive skin in one spray, suitable for face and body. Formulated with tiny refined Micro-Ceramide particles to provide 2x faster penetration* into the skin, the Curél Intensive Moisture Care Deep Moisture Spray is clinically proven to be effective in strengthening the skin barrier and improving skin moisture levels in 4 weeks. (*vs existing technology)

Curél Ceramide Care Technology

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Image [Left]: Cross section model of skin when skin lacks Ceramide
Image [Right]: Cross section model of skin when skin has sufficient Ceramide

Curél leverages on its unique Ceramide technology to restore declining levels of ceramide, an essential ingredient lacking in sensitive and dry skin. When ceramide levels are replenished, sensitive skin becomes moisturised and resistant to external irritations.

Based on a consumer evaluation survey² by Kao, 83% users of the Curél Intensive Moisture Care Deep Moisture Spray found the product to be moisturising on skin even after a prolonged period of time and skin became smooth and bouncy with reduced flakiness and tightness.

Body Care: Improvement in dry skin condition after 1 week

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Image [Left]: Skin condition of dry and sensitive skin sufferer before product usage
Image [Right]: Skin looks visibly moisturised after 1 week of product usage

Face Care: Improvement in dry skin condition after 4 weeks

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Image [Left]: Skin condition of dry skin sufferer before product usageI
Image [Right]: Dryness is visibly reduced after 4 weeks of product usage, and skin is observed to be healthier

The Curél Intensive Moisture Care Deep Moisture Spray is the newest addition to the Curél Moisture Care Face Range, which also includes the Curél Makeup Cleansing Gel, Curél Foaming Wash as well as a range of moisturisers – Curél Moisture Lotion II, Curél Moisture Face Milk and the Curél Intensive Moisture Cream – for sensitive skin sufferers with varying degrees of skin dryness.

Dermatologically tested, Allergy-tested, Patch-tested, Hypoallergenic, with No Added Fragrance, Colorant and Alcohol, the Curél Intensive Moisture Care Deep Moisture Spray is developed to be safe for use on dry and sensitive skin.

The Curél Intensive Moisture Care Deep Moisture Spray can be used in multiple ways – from a facial toner spray to body moisturiser and even on-the-go instant relief for dry skin. Its spray format is designed for quick and easy application for face and body, even for hard-to-reach areas such as the back and waist, providing an all- round solution for your daily moisture care needs. It is also suitable for use on children and can be used over make-up – for a skin pick-me-up.

Price & Availability

Curél Moisture Face Care Range is available at Don Don Donki, Welcia-BHG, as well as selected Watsons, Nishino pharmacies and FairPrice hyper / supermarkets. Curél products are also available in National Skin Centre and Tan Tock Seng pharmacies. The products are priced at:

- Curél Intensive Moisture Care Deep Moisture Spray: $13.90 (60g)
- Curél Intensive Moisture Care Deep Moisture Spray: $28.80 (150g)
- Curél Foaming Wash: $19.80 (150ml)
- Curél Intensive Moisture Cream: $38.80 (40g)

Product Factsheet

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Curél Intensive Moisture Care Deep Moisture Spray

The World's First Micro-Ceramide spray delivers instant moisture for dry and sensitive skin with its highly penetrative formulation for quick absorption and dry skin relief. It can be used for multiple applications for both face and body to improve the skin barrier and moisture levels in just 4 weeks!

Usage:
1. Hold the spray can about 20cm away from face or body and spray in a circular motion.
2. Gently press down on your skin to spread well.

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Curél Intensive Moisture Care Foaming Wash

Effectively remove all the dirt trapped in your skin with this rich and gentle foaming wash, that floats away pore-clogging make-up, and other external skin irritants that pile on your skin throughout the day.

Usage:
1. Apply an appropriate amount directly onto wet skin.
2. Gently massage and rinse off thoroughly.

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Curél Intensive Moisture Cream

This Cosme-Award Winning moisturising cream is an effective solution to your dry and sensitive skin woes to keep skin's moisture levels dense. This moisturizer penetrates deep into the epidermis to replenish skin's ceramide levels, effectively locking in moisture and building up the skin's protective barrier to defend against external environmental aggressors.

Usage:
Apply gently over the whole face, especially on the dry and rough areas.

For media enquiries, please contact:

Cristine Xu Ruyan
Brand Executive

cristine.xu@kao.com

1 Based on INTAGE Inc SRI data, Sensitive Skincare Product Market, Value base, from Mar 2018 to Feb 2019.
2 Based on an internal Kao consumer survey in Oct 2019 on a sample group of 59 women aged 20-59 years old with dry and sensitive skin. The sample group tested the Curél Intensive Moisture Care Deep Moisture Spray, over a period of 3 weeks.

Curél