Liese Unveils the Dream Palette Cream Colour in an Exclusive Launch Event

Kuala Lumpur, Malaysia – Liese, a leading hair colour brand under Kao Malaysia, celebrated the launch of its innovative new product, the Liese Dream Palette Cream Colour, with a glamorous event at Xiao By Crustz, Petaling Jaya on 1st March. The event was graced by the presence of Kao Malaysia's President, Mr. Nishimaki Akira and brand marketing team, esteemed guests from Guardian Malaysia and influencers.

In his opening speech, Mr. Nishimaki highlighted Kao Malaysia's commitment to sustainability and consumer-centric innovation. He emphasized that "At Kao with the guidance of Kirei Lifestyle Plan, we aim to be a company that contributes to a sustainable future by prioritizing the environment and human lives, aligned with our mission of enriching people's lives." Mr. Nishimaki proudly introduced the Liese Dream Palette Cream Colour, a product co-created with Malaysian consumers to cater specifically to their needs, including the incorporation of "Telus Air" to ensure the product is "Wudhuk Friendly".

The highlight of the event was a product presentation and demonstration led by Ms. Mimie Azmi, Associate Brand Manager, showcasing the unique features of the Liese Dream Palette Cream Colour. The product stands out for its eco-friendly packaging, FSC certification, and the innovative #StyleUpYourMood marketing concept, encouraging users to express themselves through hair styling.

Video Link (Facebook):

Testimonials from influencers who shared their personal experiences and the transformative impact of using the Liese Dream Palette Cream Colour added a personal touch to the launch. The event also included a creative Jesmonite workshop, and a delightful teatime, providing an opportunity for guests to mingle and discuss the exciting new launch.

In an interview, Mr. Ngo Wei Foo, Sales Vice President of Kao Malaysia, expressed his enthusiasm by saying "The Liese Dream Palette Cream Colour with its compact size, is the innovation we have been waiting for. This unique product not only aligns with ESG principles but is also perfectly tailored to meet the preferences of our Gen-Z consumers. By optimizing sales and Liese's positioning and planogram at Guardian, we are well-equipped to meet the demands of our discerning customers. This collaborative partnership with Guardian paves the way for mutual success".

The event concluded with guests receiving PR gift bags, leaving a lasting impression of Liese's dedication to innovation, sustainability, and consumer satisfaction. Kao Malaysia extend their heartfelt thanks to all attendees for their support and look forward to continuing to meet consumer needs with innovative and sustainable beauty solutions.

Available Now: The Liese Dream Palette Cream Colour is available at Guardian, Watson, Aeon, participating pharmacies, and online on EC Shopee & Lazada for RM19.90.