What our logo and the Kao Moon mean to us
Introducing the meaning and thoughts behind our logo and the Kao Moon.
The meaning behind our logo
The arch that underpins the entire logo symbolizes an uninterrupted view of the horizon, representing our planet.
Together, the elements of the logo express Kao's commitment to maintaining a deep connection with people, society, and the planet in various situations, and to moving towards realizing a bright future for all life on Earth.
Reflecting on the Kao Moon
Since its creation in 1890, the "Kao Moon" has taken many forms, but has continued to symbolize our aspirations.
The Kao Moon will be there for people, society, and the planet, to gently watch over them, to guide the way, and to fill the future with hope.
The Kao Moon, with its welcoming smile, reflects our biggest dreams.
