Business Fields

The Kao Group develops its consumer products business for general consumers in four of its fields of business: Cosmetics, Skin Care and Hair Care, Human Health Care, and Fabric and Home Care. In our Chemical Business, we also develop a wide range of chemical products that meet the various needs of industry. The Kao Group believes that through these businesses we can contribute to the wholehearted satisfaction and enrichment of the lives of people throughout the world.

Consolidated net sales

FY2018 ended December 31

  • * Share of net sales is calculated based on sales to customers.

Cosmetics Business

We offer a range of products and brands with stand-out personalities to satisfy customers' diverse beauty aspirations, including the skin care brands Est, Sofina iP, and Curél, the makeup brands SUQQU and KATE, and the prestige brands SENSAI and Molton Brown.

Skin Care and Hair Care Business

With skin care products such as Bioré facial cleanser, Bioré-u body wash, and Jergens body lotion, hair care brands including Merit, Essential, Rerise, and John Frieda, and brands such as Goldwell and Oribe for professional hair salons, our products help consumers achieve truly healthy and beautiful skin and hair.

Human Health Care Business

We deliver products that support greater comfort and health in everyday life, from sanitary products including Laurier feminine care products, Merries baby diapers, and Relief adult diapers to Healthya the government approved FOSHU (Food for Specified Health Uses) functional beverages, PureOra oral care products, Bub bath additives, and MegRhythm gentle steam eye masks and patches.

Fabric and Home Care Business

Our products support cleanliness and comfort in everyday life, including fabric care products such as Attack laundry detergent and Flair Fragrance fabric softener, and home care products including Cucute dishwashing detergent, Magiclean household cleaners.

Chemical Business

We offer products globally for a range of fields, including functional materials such as surfactants and oleo chemicals produced from natural raw materials and specialty chemicals such as toners and toner binders. With a focus on the environment, we strive to contribute to a sustainable society by developing products with lower environmental impact.

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