Kao Indonesia Sustainability Commitment

Aligned with The Kao Group ESG (Environmental, Social, Governance) principles, Kao Indonesia commits to embody a Kirei Life in daily lives of Indonesian society. We have been implementing this commitment locally in the spirit of Kirei Lifestyle Innovation, through every product and service innovation carried out by Kao Indonesia.

Kirei is a Japanese word which has various positive meanings that arise when we feel and see a beautiful thing, a clean and healthy body and a piece of mind in a beautiful, well-maintained environment while living our daily lives.

Locally, Kao Indonesia carries out various ESG activities aimed in contributing to addressing social issues in Indonesian society.

The Kao Group aims to realize a world in which all life lives in harmony by creating a cleaner, more beautiful and healthier life for all people and the planet.

This contest has been held since 2010 so that the children around the world think about the environment and future of the planet and express them as paintings, also The Kao Group conveys their thoughts through the exhibitions of the winning works. Thereby people around the world will be inspired to take actions toward sustainable lifestyles.

Through this competition, Kao Indonesia invites children throughout Indonesia to express their hopes for a better world. The enthusiasm of children in Indonesia in welcoming this Painting Competition Program is great. It is proven that from 2010 to 2024, more than 40,000 paintings by Indonesian children were accepted and many of Indonesia children become the winner in the international competition.

Through this activity, children can become agent of change in the present and future time to create a healthy, clean and better environment.

Kao Indonesia has been continuously running an educational program focused on promoting health and the environment since 2016. This educational initiative is one of the implementations of the company’s ESG (Environmental, Social, Governance) strategy in bringing Kirei Life into everyday life for the community.

In collaboration with the Ministry of Health of the Republic of Indonesia (Kemenkes RI) and the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia (Kemdikbudristek RI), Anak KAO program targets elementary and middle school children, including regular schools, special needs schools (SLB), and Islamic boarding schools (Pesantren). It has reached over 40,000 students in five provinces.

This program aligns with the five pillars of Ministry of Education’s Healthy School Movement initiative, which are Physical Health, Nutritional Health, Immunization Health, Mental Health, and Environmental Health, supporting the realization of the Healthy School Movement and GERMAS (Healthy Living Community Movement) of Ministry of Health. Since 2024, the program has been expanded to Anak KAO BISA (Waste Wisely), providing waste stations at several school locations to encourage children in waste separation behavior and recycling practices from an early age.

Kao BERGERAK (Berdayakan Gerakan Masyarakat - Empowering Community Movement) is a community and society empowerment initiative focused on promoting education around Clean and Healthy Living Behavior (PHBS) and environmental awareness. This program is part of Kao Indonesia’s ESG commitment, aimed in addressing social issues in local communities.

Stunting is a major social issue in Indonesia, driven by various factors such as limited awareness of personal hygiene and environmental in daily life. Kao Indonesia collaborates with both of central and local governments to raise awareness about stunting prevention, promote Clean and Healthy Living Behaviors (PHBS), and improve household waste management.

In line with this, Kao Indonesia also partners with Cadres of Integrated Service Post (Posyandu), Cadres of Empowerment & Family welfare (PKK), Waste Bank Cadres, and mothers of toddlers affected by stunting to provide direct interventions, collaborates with healthcare practitioner, Community Health Centers (Puskesmas), and professional waste management partners.

Kirei Co-Creation is one of Kao Indonesia’s initiatives that involves employees in directly promoting the Kirei Life to the community.

In this activity, employees engage directly to the community (Genba) and become the main drivers to observe social issues in the community. This allows them to identify needs and insights that can be translated into innovations to help address those issues, while also making a positive, sustainable impact on the community and the surrounding environment.

Kao BERSINAR is a cleanliness and health campaign launched by Kao Indonesia in 2019, specifically designed to support the Muslim community during Ramadan.

Kao strives to be the closest to consumers and understand their needs specifically. In partnership with BAZNAS (National Amil Zakat Institution) Republic of Indonesia, a government agency responsible for Zakat, Kao Indonesia organizes activities to help Muslims feel more comfortable during Ramadan by ensuring clean and fragrant prayer tools and mosques.

This initiative aligns with Kao Indonesia’s commitment in bringing the Kirei Life into people’s daily lives, enhancing the comfort of Muslims during Ramadan through support for the cleanliness of prayer tools and mosques.