Embrace a Meaningful Ramadan Through the Mosque and Pray Equipment Cleaning Movement with Attack Jaz1 Serbaguna

The first location of the Mosque and Pray Equipment Cleaning Movement was held at Masjid Jami Baitul Mu’min, Bekasi, West Java, on February 15, 2026. This activity was carried out in collaboration with Cecep Abdullah (@cleanermasjid), a figure known for actively educating the public about the importance of maintaining mosque and pray equipment cleanliness. The event was also attended by local community leaders and mosque congregants who participated together in cleaning the mosque. The Mosque and Pray Equipment Cleaning Movement program will later be reaching 100 mosques across various cities in Indonesia.

Through this initiative, Attack Jaz1 Serbaguna supports communities in creating a more hygienic and comfortable pray environment during Ramadan by providing cleanliness solutions for various needs. In this movement, Attack Jaz1 Serbaguna detergent can be used to wash pray items such as prayer garments, sarongs, and prayer mats, as well as to clean mosque areas including ablution spaces, bathrooms, floors, and windows. In addition to the cleaning activities, the program series also includes Ramadan sermons (tausiyah), donations of Attack Jaz1 Serbaguna products, and education on the importance of maintaining cleanliness in pray environments for shared comfort throughout Ramadan.

Cecep Abdullah, Content Creator and Mosque Cleanliness Advocate, stated, “I appreciate the movement initiated by Attack Jaz1 Serbaguna for the Mosque and Pray Equipment Cleaning Movement because mosque cleanliness is not only the responsibility of the mosque management but a shared responsibility of all of us as a community. Through cleaning activities carried out together with the public, we do not only maintain the comfort of places of pray but also strengthen togetherness and social care. In addition, this activity serves as a positive example and inspiration that can be implemented in surrounding communities to maintain environmental cleanliness collectively.”

Cleanliness is also one of the main pillars of the ESG (Environmental, Social, and Governance) strategy of Kao Indonesia. Through one of its flagship products, Attack Jaz1 Serbaguna, Kao Indonesia is committed to improving people’s quality of life and realizing a Kirei lifestyle, a cleaner, healthier, and more sustainable way of living through quality products.

Susilowati, VP Marketing of Kao Indonesia, conveyed, “Clean Everything Down to the Heart, realized through the Mosque and Pray Equipment Cleaning Movement, is one tangible manifestation of Kao Indonesia’s mission to improve people’s quality of life in line with the company’s ESG commitment and strategy, namely Kirei Lifestyle Innovation. We understand that cleanliness and comfort are essential needs for people in performing pray, especially during Ramadan. Therefore, through this program, we aim to be closer to the community and support them in experiencing a more meaningful Ramadan.”

As part of Kao Indonesia’s commitment to continuous innovation and understanding the needs of Indonesian families, the Attack product range consistently delivers relevant cleanliness solutions for everyday life. Attack Jaz1 Serbaguna is an innovation developed to meet Indonesian mothers’ needs for comprehensive, practical, and economical cleaning solutions. With just one detergent, it can be used to wash clothes and also clean home areas such as bathrooms, floors, kitchens, window glass, and even motorcycles. Attack Jaz1 Serbaguna is available in both liquid and powder detergent forms, allowing mothers to choose according to their needs and preferences, thereby supporting a cleaner and more comfortable home environment for Indonesian families.

Susilowati added, “As part of this series of activities, Kao Indonesia also continuously educates the public to implement Clean and Healthy Living Behavior (PHBS) during Ramadan in collaboration with BAZNAS. This collaboration is also carried out to reach more locations for the Mosque and Pray Equipment Cleaning Movement.”

Attack Jaz1 Serbaguna believes that cleanliness is not only about a clean environment but also about creating peace and comfort in pray. Through this campaign, Attack Jaz1 Serbaguna aims to inspire the community to begin goodness from simple actions – by maintaining cleanliness, starting from pray equipments and mosque areas, all the way to the heart.