Laurier X Aku Naura Invite Indonesian Women to Stay Comfortable and Zero Worry About Leaks at Wonderlab Exhibition – Grand Indonesia

Jakarta, June 25, 2024 – Laurier, through one of its product lines Laurier Relax Night, in collaboration with Genexyz, provides an extraordinary experience to the public through the Laurier X Aku Naura installation at Wonderlab Exhibition – Grand Indonesia. This installation was officially launched on Tuesday, June 25, 2024, by Genexyz. Attended by Naoki Yoshigai as President Director of Kao Indonesia, Susilowati as Vice President Marketing of Kao Indonesia, and Vanesha Prescilla as Laurier's Brand Ambassador, this event also marks as a series of the relaunch of Laurier Relax Night.

Laurier X Aku Naura is an experience installation that invites visitors to feel the relaxation provided by Laurier Relax Night to Indonesian women during menstruation, especially on heavy flow days, with ZERO worry about LEAKS as a benefit and Magnetic Absorption Technology that can absorb twice as much. In the Laurier X Aku Naura installation, visitors can enjoy various experiences such as the Relaxing Experience, which invites visitors to enjoy a relaxing and calming atmosphere, Unwind and Recharge, which invites visitors to take a break from their busy lives with karaoke with Aku Naura, and Discover Laurier Relax Night, which helps visitors get to know Laurier Relax Night better through interactive displays and games.

Susilowati, Vice President of Marketing at Kao Indonesia, said, "Laurier constantly provides comfort to Indonesian women during menstruation through various innovations and excellent products, one of which is Laurier Relax Night. Through the Laurier X Aku Naura experience installation, Laurier also invites the Indonesian society, especially women, to feel an interactive experience that illustrates the relaxation and zero worry about leaks that come from using Laurier Relax Night, especially during heavy flow days."

Vanesha Prescilla, who was also present at the launch of Laurier X Aku Naura at the Wonderlab Exhibition, invited Indonesian women to experience menstruation with relaxation and without worrying about leaks by using Laurier Relax Night.

"This Laurier X Aku Naura installation is incredibly impressive, truly represent the sophistication of innovation and the relaxation Laurier provides. As a woman, I am very familiar with the worry about leaks during menstruation, especially on heavy flow days. But with Laurier, especially Laurier Relax Night with its Magnetic Absorption Technology that absorbs twice as much, I can stay relaxed and have ZERO worries about LEAKS even on heavy days. That's why I want to encourage Indonesian women to always use Laurier Relax Night," said Vanesha Prescilla, Laurier's Brand Ambassador.

Visitors can enjoy the Laurier X Aku Naura installation at the Wonderlab Exhibition from June 21, 2024, to July 21, 2024, with operating hours from 10:00 AM to 10:00 PM local time. Tickets can be purchased from the official website at genexyz.world/wonderlab, which links to tiket.com.

Laurier Relax Night helps Indonesian women feel relaxed and have ZERO worries about LEAKS during menstruation. With Magnetic Absorption Technology that absorbs twice as much, the pad absorbs blood strongly, locks it in quickly, and prevents it from returning to the surface. Laurier Relax Night also features strong adhesive to prevent the pad from shifting or wrinkling. Laurier Relax Night ensures ZERO worries about LEAKS with Magnetic Absorption Technology, absorbing twice as much!

"Through our commitment to 'Kirei Lifestyle Innovation', Kao Indonesia continually innovates to improve the quality of life for the community, enabling them to live a Kirei life – a daily life that is cleaner, healthier, and with peace of mind. This commitment is implemented in the Laurier Relax Night product, bringing it closer to the community through the Wonderlab exhibition," added Susilowati.

"Laurier" is a high-quality women's sanitary napkin brand and one of the flagship products of Kao Indonesia. Laurier meets the menstrual needs of Indonesian women through various product lines, including Laurier Active Day, Laurier Healthy Skin, Laurier Natural Clean, Laurier Fit Shape, Laurier Relax Night, and Laurier Super Slimguard. Visit the Laurier website at www.menstruasi.com and follow Instagram @laurierid for the latest information.

Kao Indonesia is committed to always wholeheartedly innovating with technology that continues to be developed and adapted to consumer needs for more than 39 years to increase the satisfaction and quality of life of the Indonesian people through its good quality services and products such as Attack, Bioré, Laurier, Liese, Merries, Men's Bioré, Magiclean, Megrhythm and Jergens. With the vision to be the closest to consumers, currently Kao Indonesia operates two production facilities as well as a logistics center that ensures Kao Indonesia's products can be present and reach all Indonesian people. Visit the Kao Indonesia website for the latest information at https://www.kao.com/id/, Facebook and Instagram @kao.indonesia.