2023/04/19

  • News Release
  • Sustainability

Collaboration between Kao Indonesia and BAZNAS in Supporting Public Hygiene and Health in the Month of Ramadan

- Kao Indonesia through #KaoBERSINAR (Clean Healthy Beautify Ramadan) campaign encourage society to implement Clean and Healthy Behavior and get free Health Screening for children in Orphanage.
- Kao Indonesia, through one of its leading brands, Attack detergent, distributes product donations to Orphanage, BAZNAS Cendikiawan Schools and Mosques in supporting the cleanliness of prayer tools at the BAZNAS Masjid Cemerlang activities.

Jakarta, 5 April 2023 – Kao Indonesia and Badan Amil Zakat Nasional – BAZNAS are collaborating synergistically to provide education and support for the implementation of Clean and Healthy Behavior (PHBS) and distribution of product donations in a series of activities #KaoBERSINAR – Kao Clean Healthy Beautify Ramadan which aims to increase awareness of cleanliness and health as well as providing added value and comfort for the community in carrying out praying during the holy month of Ramadan. This series of #KaoBERSINAR activities targeted more than 10,000 beneficiaries in the area of the Mosque, Orphanage and Cendekia School which are free school for under privilege student owned by BAZNAS.

Kao Indonesia as a consumer goods product provider company that has been present for more than 38 years to be the closest to every Indonesian family, has always been committed to playing a role in improving the quality of life of the society with best quality product innovations, services and social contribution activities in a sustainable manner. Through one of its leading brands, Kao Indonesia distributes Attack detergent products for Mosques and Orphanage in Jabodetabek, which was symbolically handed over from Wisik Restu as Kao Indonesia's Associate Vice President of Corporate Communications to Rizaludin Kurniawan as Head of BAZNAS RI in the Collection Sector at the BAZNAS Head Office and also received by Ustadz Jaka as the caretaker at the At Taibin Mosque, Senen, Central Jakarta.

Rizaludin Kurniawan, Head of BAZNAS RI in the Collection Sector, accepts and welcomes the initiative conducted by Kao Indonesia and is thankful for the trust given to BAZNAS for distributing Attack product donations which can support one of BAZNAS' flagship activities, namely the Masjid Cemerlang. "The donation for Attack Detergent from Kao Indonesia will be utilized and distributed in an appropriate manner for the successful implementation of the Masjid Cemerlang Nasional program in maintaining the cleanliness of prayer equipment in mosques. We appreciate this support from Kao Indonesia, which is a concrete manifestation of the shared values that BAZNAS and Kao Indonesia have, which is to improve the quality of life of the Indonesian people through cleanliness, which at this moment is especially the cleanliness of prayer tools. Because by maintaining the cleanliness and hygiene of the prayer tools, hopefully it can increase the meaning of prayer in this month of Ramadan, because basically cleanliness is part of faith." he added.

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1-2. Symbolic Handover of Attack Product Support from Wisik Restu as Associate Vice President of Kao Indonesia to Rizaludin Kurniawan as Head of BAZNAS RI in the Collection Sector.

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3-4. Symbolic Handover of Attack Product Support from Wisik Restu as Associate Vice President of Kao Indonesia to Ustadz Jaka as caretaker at Masjid At Taibin, Senen, Central Jakarta and representatives of representative Mosque visitors.

In addition to distributing Attack products to mosques, Kao Indonesia also distributes Attack product donations to orphanage and Cendikia Schools Baznas. Through this activity, Kao Indonesia together with BAZNAS held education to increase awareness and the importance of implementing Clean and Healthy Behavior (PHBS), especially during the month of Ramadan. As a series of educational activities, children are also given free health screening aimed as early detection for children who have health problems so that they can immediately receive further treatment by Martina as the BAZNAS Health Home health worker.

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5. Symbolic Handover of Attack Product Support from Wisik Restu as Associate Vice President of Kao Indonesia to the Management of the Chairunnisa Tebet Orphanage.

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6-7. PHBS Education Activities and group photos at the Chairunnisa Tebet Orphanage.

Wisik Restu, Associate Vice President Corporate Communications Kao Indonesia said "Kao Indonesia is committed to being able to continue in making contributions that focus on promoting health and environment in a sustainable manner, especially providing added value to the society in this month of Ramadan. This activity is also in line with the ESG (Environment, Social, Governance) strategy that we own and implement locally under the theme Caring Innovation. We hope that through this activity, public awareness of Clean and Healthy Behavior can increase."

In line with the company's mission, Kao Indonesia is committed to always innovating to produce best quality products as a form of care in improving people's quality of life. In this case, through the Attack detergent product with its Attack Hi-Tech+ sophistication, it can make clothes clean, hygienic, protected from germs and odors as well as fresh fragrance which is an easy solution for moms in protecting and caring for family clothes. Especially in this month of Ramadan, Attack is the right choice in supporting the society to be more comfortable while praying with clean, hygienic and fragrant prayer tools because Attack's Sophistication Brings Convenience.

In carrying out its activities, Kao Indonesia promotes cooperation and collaboration with company stakeholders, both government, NGOs, communities, institutions and other social organizations. This is felt to be the right step to jointly accelerate the improvement of people's quality of life.

"By having values that are in line with BAZNAS, as the official body and the only one formed by the government based on a Decree of the President of the Republic of Indonesia with the function of collecting and distributing zakat, infaq, and alms (ZIS) at the national level, we believe that we can provide a wider reach, positive impact in inviting the public to continue to apply clean and healthy living habits in their daily lives and together add value to Ramadan with BERSINAR – Clean Healthy Beautify Ramadan." close Wisik Restu.

About Kao Indonesia

Kao Indonesia creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its portfolio of over several leading brands such as Attack, Bioré, Laurier, Liese, Merries, Men's Biore, Magiclean, Megrhythm and Jergens, Kao Indonesia becomes part of the everyday lives of people in Indonesia. With the vision to be the closest to individual and beyond their expectation, currently Kao Indonesia operates two production facilities as well as a logistics center that ensures Kao Indonesia's products can be present and reach all Indonesian people. Visit the Kao Indonesia website for the latest information at https://www.kao.com/id/, Facebook and Instagram @kao.indonesia.

For details and media inquiry, please contact:

Arly Diana Putri
Corporate Communications PT Kao Indonesia

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