A sustainable choice, for a beautiful earth and beautiful skin.
Since its launch in 2000 in Japan, ALLIE has evolved as a sunblock brand that
enhances beauty while continually updating functionality to protect against UV rays. After living through a time when the world closed down, I realized the importance of thinking about others. ALLIE focuses on sustainability. The power of each person may be small. But when they come together to form great power, they will surely create a powerful harmony and a beautiful tomorrow.

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