24/09/2025

  • News Release
  • Sustainability

Bioré Inspires Youth to Protect Their Skin at Positive Teens Amazing Treasure Hunt 2025

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Over 600 students from 24 schools came together for the Positive Teens Amazing Treasure Hunt 2025.

SHAH ALAM, 23 AUGUST 2025 – Kao Bioré once again joined hands with the Malaysian Paediatric Association's Positive Teens Programme at the Positive Teens Amazing Treasure Hunt 2025, held on 23 August at Taman Botani Negara Shah Alam. The event brought together more than 600 students from 24 schools across the Klang Valley, blending outdoor adventure with meaningful lessons to promote healthier and more positive lifestyles among Malaysian youth.

This year's treasure hunt adopted the theme "Complete the Puzzle, Conquer the Hunt!". Each team received a game card featuring a giant crossword puzzle with seven themed questions/tasks based on key health and lifestyle messages. Guided by a simple trail map, students navigated a 3.5 km route, working together to solve the crossword puzzle. The hunt was successfully completed when teams submitted their fully answered game cards at the final checkpoint.

As part of the seven themes, Kao Bioré carried the message "Lindungi Kulit Anda, Setiap Hari!", emphasizing the importance of proper skincare during the teenage years. Teens were guided through the step-by-step basics of a skincare routine for healthy skin, while also learning why total skin care regime cleanse and protect is essential to keep away from UV rays, heat, dust and mosquitoes. The content further highlighted the value of building daily skincare habits early, helping teenagers understand how consistent care today can contribute to long-term skin health.

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Highlights from the Positive Teens Amazing Treasure Hunt 2025 – from students enthusiastically solving challenges along the trail, to Kao Malaysia receiving a token of appreciation for its continued support in empowering youth and students engaging with skincare education at Bioré booth.

Empowering Youth Through Positive Activities

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The programme was launched by YB Hannah Yeoh, Minister of Youth and Sports, who highlighted the importance of safe and supportive activities for youth.
"Our young people need safe and supportive spaces where they can learn, grow, and thrive," said YB Hannah Yeoh. "Instead of engaging in harmful behaviours like bullying, I urge our youth to take part in positive activities such as this treasure hunt, which helps build character, expand knowledge, and foster healthy friendships."

Datuk Dr. Zulkifli Ismail, Chairman of the Positive Teens Expert Committee, stressed the programme's long-term mission:
"The Positive Teens Programme is designed to equip adolescents with the knowledge, attitudes, and life skills needed to navigate the challenges of their growing years."

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A Lasting Impact

The treasure hunt proved to be more than a competition; it was a powerful platform for instilling confidence, teamwork, and health awareness. Kao Bioré's contribution ensured that skincare and protection remained part of the conversation, helping teenagers appreciate the value of caring for themselves every day.

Media inquiries should be directed to:

Corporate Communication Division
Ms. Jenny Yong / Ms. Ong Sheng Yih
Kao (Malaysia) Sdn. Bhd.
19th Floor, Menara Access World,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia

+603-79574488
FAX
+603-79574487
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