Laurier Debuts "Experience Zero Feeling" Campaign at KL Fashion Week 2025

KUALA LUMPUR, 8 August 2025 – Laurier Malaysia reaffirmed its commitment to empowering women by returning as the Official Feminine Care Partner at KL Fashion Week (KLFW) 2025, unveiling its latest campaign, "Experience Zero Feeling". The campaign positions the Laurier Super Slimguard range as the go-to choice for women who seek ultimate comfort while embracing a fashion-forward lifestyle.

Held at Suria KLCC's Esplanade as part of KLFW's week-long celebration from 4–10 August 2025, the fashion showcase brought together style and substance in a collaboration between Laurier and contemporary Malaysian fashion label, What To Wear (WTW). Through this creative partnership, Laurier championed the belief that feminine care should never get in the way of fashion, self-expression, or confidence – because even on their period, women deserve to feel stylish, comfortable, and in control.

Laurier's segment unveiled 10 curated looks by What To Wear, opened by brand ambassador Sandra Lim, Miss Universe Malaysia 2024. The 10-piece collection echoed Laurier's campaign spirit, with versatile designs representing modern femininity, modest elegance, and freedom of movement. Each ensemble embodied the "Experience Zero Feeling" theme with designs that balanced movement, ease, and contemporary flair.

"Designing for this collaboration was about marrying comfort and confidence and embodying the spirit of the modern woman – effortless style, fluid movement, and unshakable confidence," said Melanie Kee, founder and designer of What To Wear.

At the heart of the Experience Zero Feeling campaign is the Laurier Super Slimguard, designed for women who want to feel their best – even during their period. Despite being just 0.1cm thin, it provides 200x ultra-absorbency, locking in fluid quickly to keep users dry and protected all day. Its discreet design ensures women can wear even fitted outfits with confidence.

Beyond the runway, Laurier extended its campaign to the KLFW crowd. A fan-favourite, the 360-degree glam cam booth, invited visitors to strike a pose and celebrate the freedom to move without limits – just as Laurier Super Slimguard empowers women to do.

From the catwalk to the crowd, Experience Zero Feeling isn't just a theme – it's a movement. Laurier's KLFW 2025 campaign inspires women everywhere to feel at ease, empowered, and confident in every moment.