Kao Malaysia and Watsons launch "Skin Protection, Life Perfection" Campaign to inspire Lifelong Skin Health from Youth

Kuala Lumpur, 9 May 2025 – Kao Malaysia, in collaboration with Watsons, proudly kicked off its "Skin Protection, Life Perfection" campaign – an initiative dedicated to championing lifelong skin health, starting from youth. Centered around Bioré's dermatological science and a community-first approach, the campaign is a call to action for Malaysians to see skincare not just as a beauty routine, but as a foundation for health, confidence, and self-care.

Held in Kuala Lumpur, the launch event featured insightful sessions by dermatology and science experts, reaffirming Kao's commitment to educate, empower, and engage with Malaysians about the importance of daily skin protection. The campaign also includes exclusive Watsons promotions and a 1% donation from product sales to support local research on skin health.

The campaign also reflects Kao Malaysia's broader commitment to public and community health, extending beyond skincare. Building on previous initiatives such as the Guard Our Future project – a multi-initiative dengue prevention campaign featuring educational workshops, product donations, and gotong-royong cleanups in Selangor – Kao continues to work alongside key stakeholders, including the Selangor State Government. The presence of Yang Berhormat Puan Jamaliah Binti Jamaluddin, Selangor State EXCO for Public Health & Environment, at the launch signifies a shared vision for promoting preventive care and public well-being across the state.

In his welcome remarks, Mr. Yamazaki Hirobumi, President of Kao Malaysia, shared that "At Kao, we believe skin protection is more than just a routine – it's the first step to a healthier, more confident life. Through this campaign, we aim to inspire Malaysians to care for their skin from a young age, with Bioré offering trusted, science-backed solutions. This reflects our Kirei Lifestyle Plan, which encourages living beautifully and responsibly every day."

Watsons, the official retail partner, will support the campaign through its extensive network and popular loyalty programs. Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia, shared: "At Watsons, we are passionate about helping customers take better care of themselves every day. This campaign supports our vision to make skin health education and effective products more accessible to all. We're excited to partner with Kao Malaysia in empowering more Malaysians to develop healthier skincare habits that will benefit them for life."

From May to August 2025, consumers can earn rewards through Watsons' loyalty programs:

The event spotlighted two expert-led sessions. Assoc. Prof. ChM. Dr. Noraini Binti Ahmad (Universiti Malaya) shared "The Science Behind Effective Skincare Ingredients", breaking down how quality formulations impact long-term skin health. Dr. Lim Ing Kien (Dr. Ingky), a popular medical educator and founder of Ventamin, continued with a live demonstration of skincare regimens tailored for different life stages.

Running from 6 May to 25 June 2025, the campaign also features a nationwide promo:
Spend RM80 or more on Bioré or Bioré Guard products (excl. Men's Bioré) in a single receipt at Watsons to receive one of 400 Touch 'n Go eWallet Reload PINs worth RM25 each.

This initiative builds on Kao Malaysia's broader "Kirei Lifestyle Plan", empowering consumers to lead beautiful, healthy lives – inside and out.

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