Kao Malaysia & Ibupreneur Unite to Uplift Women this Raya

Kuala Lumpur – This Raya, Kao Malaysia once again champions women's empowerment through the Laurier Cares Movement, joining hands with Ibupreneur for a collaboration that uplifts and empowers mothers from underserved communities. Building on the positive response from the previous year, this year's initiative also welcomed Magiclean into the fold, enhancing the impact through additional support and outreach.

Held at Ibupreneur HQ, TTDI, the Ibupreneur Raya Open House 2025 was a celebration of unity and transformation. Themed "Sharing Love, Spreading Hope," the event highlighted the strength and potential of women as changemakers, while commemorating the lasting partnership between Kao Malaysia and Ibupreneur.

Among the event highlights was the ceremonial donation of daily essentials and Kao products – including sanitary items from Laurier and household care items from Magiclean – to 50 women supported by Ibupreneur.

Tan Poh Ling, Vice President of Marketing at Kao Malaysia, shared, "The decision to continue the Laurier Cares Movement in partnership with Ibupreneur for Raya 2025 was driven by our shared commitment to creating a lasting, meaningful impact, particularly in empowering women and supporting vulnerable communities."

Kao Malaysia's long-term vision for the Laurier Cares Movement is to consistently support women on their empowerment journey. In partnership with Ibupreneur, this initiative goes beyond a one-off campaign – it is a steadfast commitment to creating meaningful, lasting change. Building on the success and positive community feedback from previous years, Laurier is determined to expand the movement and strengthen its engagement with local communities.

The inclusion of Magiclean in 2025 marks a strategic step forward, broadening both brand support and the reach of the initiative. At its core, Laurier Cares is dedicated to making a tangible, sustainable impact, and Kao Malaysia remains committed to extending these efforts to even more communities in the future. Together, they aim to cultivate a continuous ecosystem of empowerment, providing women with the tools and opportunities to flourish – spreading hope, one woman at a time.

You may learn more about Ibupreneur, Laurier and Magiclean from their social media below:

Ibupreneur:

Laurier:

Magiclean: