Bioré Launches Innovative UV Aqua Rich Tone Up Essence

KUALA LUMPUR, July 3rd, 2024 – Bioré, a leading skincare brand, recently hosted an exclusive event in Kuala Lumpur to celebrate the launch of its latest breakthrough product, the Bioré UV Aqua Rich Tone Up Essence.

The event, by invitation exclusively for key opinion leaders (KOLs), began with a welcome speech and an introduction by Kao Malaysia. Guests were then treated to product education session, followed by a live demonstration by KOL makeup artist (MUA) Bettysha using models with different skin tones to showcase the product's versatility and effectiveness.

Following the product demo, guests participated in a photo session and enjoyed lunch and mingle session, providing ample opportunity to network and experience the product firsthand. The afternoon featured a scenic bus tour around Kuala Lumpur, during which participants stopped at prime locations to create content and test the new Bioré UV Aqua Rich Aqua Protect Mist (UV Mist) aimed to launch later this year, a watery mist sunscreen that allows for easy reapplication and provides quick, even UV coverage.

The event concluded with a content creation session at Watsons, where KOLs demonstrated the practical benefits of Bioré UV Aqua Rich Tone Up Essence and Bioré UV Mist in real-world settings. This hands-on approach emphasized the product's effectiveness, convenience, and adaptability to various lifestyles.