Laurier Supports Ibupreneur in Empowering Financially Dependent and Vulnerable Mothers this Raya Festive

Kuala Lumpur, Malaysia – Laurier, a trusted brand by Kao Malaysia committed to supporting women throughout their lives, has partnered with Ibupreneur, an NGO dedicated to empowering financially-dependent and vulnerable mothers. Together, they aim to uplift spirits and provide tangible assistance to those in need this Raya festive season.

The collaborative effort materialised on April 20th, 2024, with a heartwarming community donation event hosted at Ibupreneur's office in Taman Tun Dr Ismail, Kuala Lumpur. The event, held in conjunction with the Raya celebration, saw an outpouring of support for mothers facing financial hardships.

Cynthia Song, Category Manager of Laurier, delivered a touching speech expressing gratitude to all contributors. She thanked Ibupreneur for their meticulous event planning and extended appreciation to all attendees who joined hands in support of this noble cause.

Cynthia Song remarked, "At Kao Malaysia, we aspire to create a Kirei life for all by providing care and enrichment for people's lives. Similarly, Laurier's brand purpose revolves around supporting women regardless of their ages. Through this donation drive, we aim to alleviate some of the burdens faced by women in need, allowing them to enjoy the festive season with fewer worries."

Echoing Ibupreneur's mission, Cynthia emphasized Laurier's commitment to nurturing mothers and their families. She expressed hope that the donation would assist these mothers in achieving financial independence and enable them to lead fulfilling lives free from constraints.

View the video of interview here:

Aida Zunaidi, the founder of Ibupreneur, shared her vision for the mothers benefiting from their programs. "My hope for these mothers is for them to be financially independent through micro-entrepreneurship businesses," she said. "We aim to provide them with the necessary knowledge and support to excel in running their businesses sustainably. Additionally, we strive to build a supportive community where these women can find mentorship and collaborate with others."

The collaboration between Laurier and Ibupreneur highlights a shared commitment to empowering women and fostering inclusive communities. Through initiatives like this, they seek to make a meaningful difference in the lives of those who need it most.

You may learn more about Ibupreneur from their website and social media below:

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