The global health situation continues to evolve. Nations around the world, including Malaysia, now shift their focus from isolation to coexisting with the novel coronavirus with the help of booster shots. One thing remains despite the rapid changes in virus transmission and public health policies – hygiene safeguards wellbeing.
The recognition and appreciation of hygiene as the foundation of individual and collective health drove the joint corporate social responsibility campaign between Kao Malaysia and AEON CO. (M) BHD. (AEON) last October. Held in conjunction with AEON's 37th anniversary, the "Shop for Hygiene Needs, Support Those in Need" campaign strived to enrich Malaysians from all walks of life with better access to everyday hygiene care and protection.
Hygiene was given a greater purpose for a month when Kao Malaysia and AEON rallied Malaysian households to come together to improve lives in ways that benefit the wider society. For RM37 spend & above on Kao's participating 99.9% Anti-Bacterial products – Laurier Fresh Protect, Magiclean, Attack, and Bioré Guard – the parties would donate RM1 into enhancing accessibility to everyday hygiene care and protection.
The campaign concluded with RM25,000 successfully raised by Kao Malaysia and AEON. The donation was handed over to the Malaysian AEON Foundation. A presentation ceremony – between Kao Malaysia President Mr. Ito Hirofumi to Vice President of Malaysian AEON Foundation cum AEON's Managing Director / Chief Executive Officer, Encik Shafie Shamsuddin was held at Kao Malaysia headquarters in Menara AmFirst on January 28, 2022, to mark the occasion. The donation, amassed with the support of new and loyal Kao supporters, would be channelled to the 'AEON Bersamamu' community assistance programme – a food aid programme established in February 2021 to extend a helping hand to families affected by income loss during the pandemic.
"Kirei" is the Japanese word for clean, well-ordered and beautiful – a concept Kao embraces not only for its appearance but also attitude. As an advocate of hygiene and comfort, Kao is committed to making life beautiful by creating beauty with care for the people and the planet. The passion for enriching lives and shaping a sustainable future through its brands, products, and services reflects the benchmark of business success today: societal transformation over sales conversion.
"Shop for Hygiene Needs, Support Those in Need" is the first of many corporate social responsibility milestones for Kao Malaysia in partnership with like-minded parties such as AEON and Malaysian AEON Foundation. Established in 1973 as an overseas subsidiary of Kao Corporation, Kao Malaysia is geared to continually explore other opportunities to improve the quality of life for all.
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum Supermarket chain in Malaysia, with 28 AEON Malls, 34 AEON Stores, 9 MaxValu Prime, 65 AEON Wellness, 43 DAISO and 3 Komai-so across the country. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernise the country's retailing industry, AEON's chain of stores strives to satisfy the ever-changing needs and desires of consumers.
Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop.
In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities.
Inspired to reach out to those in need, the Malaysian AEON Foundation was established in 2004 by AEON, the first retailer in Malaysia to start its own charitable foundation. To date, Malaysian AEON Foundation has contributed more than RM15 million in the implementation of various community sustainability programmes.
Malaysian AEON Foundation is the corporate responsibility arm of AEON Group Malaysia. It strives to provide assistance to those who do not have the access to basic needs such as education, shelter and medical support. It also aims at providing guidance to younger generation in addressing today's social challenges regardless of race and religion, and to further develop their potential for a more meaningful future.
AEON Group Malaysia consists of eight notable entities namely AEON CO. (M) BHD., AEON BiG (M) Sdn Bhd, AEON Credit Service (M) Berhad, AEON Delight Sdn Bhd, AEON Fantasy (M) Sdn Bhd, AEON TopValu (M) Sdn Bhd, AEON Global Supply Chain Sdn Bhd, and Malaysian AEON Foundation.
The operation of AEON Group Malaysia is highly diversified covering hypermarkets, supermarkets and mall retail brands to financial and credit services. AEON Group Malaysia also offers integrated facility management services, commercialisation of top-quality private brands focusing on products from Malaysia and Japan, educational and entertainment services for children and families as well as specialised logistic and supply chain management.
Ms.Tan Poh Ling (Marketing Vice President)
Kao (Malaysia) Sdn. Bhd.
20th. Floor, Menara AmFIRST,
No. 1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.