Kao shaking up the skincare market with the launch of Bioré Makeup Remover Cleansing Acne in eco-friendly packaging that are 100% recyclable

Miss Pattira Chatchawanpreecha, Marketing Director of Consumer Business at Kao Industrial (Thailand) Co., Ltd., noted "Kao emphasizes business operation along with environmental concerns through our ESG Strategy or Kirei Lifestyle Plan that aims to enrich the lives of consumers based on three dimensions as environmental, social and governance. Kao aims at improving the products development that are sustainable for consumers as well as creating the cleaner and healthier world for all. By 2030, our goal is that all of Kao products will not cause environmental impacts throughout their product lifetime and help to reduce non-recyclable plastic waste generation."

Behind the beauty of ladies, vast amount of waste is generated and more environmental impacts than expected. According to the Zero Waste organization, the beauty industry including both cosmetics and skincare products generates packaging wastes for more than 120,000 million pieces^*1 in each year. Only 14% of those packaging wastes go to the recycling plant, only 9% gets recycled while the remaining is eliminated by landfill. It is evident that the decomposition of single-use plastic packaging may take up to 450 years^*2.
In addition, based on the data obtained from the Office of Natural Resources and Environmental Policy and Planning (ONEP), Thailand, it is reported that an approximate 12% of total waste amount generated (or 2 million ton per year) is plastic wastes. An approximate 0.5 million ton (which accounts for 25%) per year is reused, resulting in severe pollution^*3 . Through these are one of the most serious pollutants and the reason for many consumers.

"The problems of plastic wastes generated from beauty product packaging have sparked an idea that it would be great if everyone could use the products that were friendly to the environment every day. Facial skin care is a regular women’s beauty routine, hence, Kao selected the brand Bioré to build the eco-friendly prototype as it is the strongest brand of health care and beauty products from Kao, also well-known and trusted brand and accessible to new generations who are interested in environment-related issues. Moreover, its Makeup Remover Perfect Cleansing Water – Acne Care product segment is chosen for package development as it is a daily use product. This is considered as a pilot project and is expected to expand to other product categories."

The new 2 types of packaging of Bioré Makeup Remover Perfect Cleansing Water - Acne Care bring along the "Sustainable Choices" campaign, the 400ml bottle packaging is made from up to 30% Bio-PET as an alternative raw material. This is the first time that a plant-based packaging is used in the skincare market. Every 1,000 bottles will help reduce carbon dioxide emissions, which is equivalent to planting one tree. Another type is the 330ml refill sachet, composed of a single type of material or Mono Material without mixing with other materials, therefore, easier to recycle. Both types of packaging are 100% recyclable, helping to reduce plastic waste to zero as well as greenhouse gases generation by recycling the packaging material.

"Despite of packaging material that is friendly to the environment, the product itself is safe, made from natural extract without synthetic color, yet still maintaining its cleaning effect. The consumers can ensure that Kao’s products are friendly to the environment, in good quality, and consumer-centric" Miss Pattira said.

Kao has joined forces with Watsons to launch Bioré Makeup Remover Perfect Cleansing Water - Acne Care in new eco-friendly packaging. This product is on sale as Sustainable Choices products available only at Watsons. The Sustainable Choices range of Watsons provide good quality products to consumers, including over 1,800 items of eco-friendly products, with a goal to promote the "Green is the New Beautiful" concept and create a new definition of beauty together.Let’s experience Bioré Makeup Remover Perfect Cleansing Water – Acne Care in new eco-friendly packaging only at Watsons stores nationwide or order online via the website Watsons.co.th or on the WatsonsTH application, available at the Google Play Store and the App Store.