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Kao asked for cooperation to business sector and people do not use the trade name "Haiter" for review or promote to other brands


Regrading trade name "Haiter" is registered as a trademark by Kao corporation and Kao Industrial (Thailand) Co., Ltd., is the sole representative and distributor of Haiter products in Thailand. As Haiter bleach product is an innovation from Japan. To use for cleaning cloth, remove stubborn stains on cloth.

At present, it is found that the trade name Haiter is being used as a generic term to impersonate reviews or use to promote other brands of bleach product.

We would like you to understand that "Haiter" is Kao’s registered trademark, not a generic term. So Kao’s bleach product is the only one which can be called "Haiter" and other bleach product is not "Haiter". We are concerned that the trademark "Haiter" will be diluted and become a generic term by being used for other bleach products.

We are also concerned that use of "Haiter" for other bleach products may confuse consumers misunderstanding efficiency, safety including proper use methods. However, if there is a use that results from confusing the trade name of Haiter with other brands of products. which have different ingredients may result in danger and insecurity or damage on skin, clothing, and various items from use.

Haiter has specified the process method of use, mixing ratio and time of use appropriate on the label. Including receiving registration number in the frame of the food and drug administration (FDA) as follows:


Therefore, Kao would like to ask for cooperation from business sector, online stores and people do not use the trade name "Haiter" in reviews or use to promote other brands of bleach products. It may cause confusion and widespread misunderstanding.

In addition, Haiter focuses on product development to have standard quality and continuous improvement efficiency and has been legally registered. Because Haiter wish you use a high quality and safe products. Therefore, if it is found that the Haiter trade name is used in reviews to promote other brands of bleach products, reviews are incorrect and not appropriate. or if you need product information, please contact at customer service Tel. 02-655-4483

For more information, please contact Corporate Communications

Kao Industrial (Thailand) Co., Ltd.
O-NES Tower, 14th floor, 6, Soi Sukhumvit 6, Klongtoey Sub-District,
Klongtoey District, Bangkok 10110
Contact person: Corporate Communications

02 655 4455 Ext. 116-117 (Available Monday to Friday from 9.00am. - 5.00pm.)
(Except weekend and public holiday)
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