• News Release
  • Sustainability

Kao Launches the "You Go Out, We Protect" Campaign to
Protect Thais and Help Transition to the New Normal


Kao Industrial (Thailand) Co., Ltd., a leading manufacturer of consumer products and a chemical business, recently brought together its five popular household brands in the healthcare and well-being segment. The lineup, consisting of Attack, Laurier, Biore, Magiclean, and Haiter, aims to help Thais live and enjoy their outdoor lives with personal hygiene practices through the "You Go Out, We Protect" campaign. The campaign is also bringing together a team of superstar presenters led by Mark-Prinn, Kimberley, Yaya, Toey, and Ally who will help raise awareness about hygiene and sanitation in the way of "Kirei—Making Life Beautiful".

Since the COVID-19 pandemic began, Kao Thailand has consistently and continually promoted the importance of health and demonstrating how the company cares for Thais. In 2021, the "Don't Let Your Guard Down" campaign was launched along with the "Ruk Na, Gard Ya Tok (With Love,
Don't Let Your Guard Down)"
song to improve public awareness about hygiene and sanitation using Kao's premium quality products. The campaign was warmly received with positive feedback.


Mr. Yuji Shimizu, President of Kao Industrial (Thailand) Co., Ltd. said, "To continue to foster the way of 'Kirei—Making Life Beautiful' for the Thai people, Kao recently launched the 'You Go Out, We Protect' campaign which reaffirms our concern and care for the health of all Thais and encourages them to enjoy and live their lives outdoors to the fullest. Through the five household brands within Kao's personal health care and well-being business, including Attack, Laurier, Biore, Magiclean and Haiter, Kao is confident in protecting the health of Thais from COVID-19 and to motivate and give them confidence to spend time outdoors, which conveys an aspiration to create a bright and sustainable future for all."


Kao's "You Go Out, We Protect" campaign brings together a lineup of superstars including Mark Prin and Kimberley as presenters of Attack, Yaya-Urasaya and Ally-Achiraya as presenters of Laurier, and Toey-Jarinporn as a presenter of Biore. All of them stepped up to share their stories to inspire Thais to live with a sense of purpose and enjoy their outdoor lives to the fullest - with no compromise in cleanliness and hygiene. The presenters appear in commercials encouraging Thais to apply personal hygiene habits and sanitation practices using Kao's highlighted products across five household brands:
• Attack: "Attack 3D Clean Action" concentrated laundry detergent helps prevent bacterial growth and removes musty odors from clothes.
Biore: "Biore Guard" hand sanitizer alcohol mist is the perfect way to clean hands without washing.
Haiter: This bleaching agent contains a mixture of sodium hypochlorite and can kill 99.9% of bacteria.
Laurier: Laurier Sanitary Napkins prevent leakage, are comfortable to wear, and follow your body movements, providing you with confidence to get out and live your life to the fullest.
Magiclean: "Magiclean Disinfectant", the latest product. This multi-surface disinfectant kills 99.9% of germs, including bacteria and other viruses such as H1N1, H3N2, and SARS-CoV-2. It comes in a clear formula with an Airy Fresh fragrance, with no synthetic colors added and also kills germs on different types of surfaces in your home.

Kao's "You Go Out, We Protect" campaign is encouraging Thais to apply personal hygiene habits and sanitation practices to gain confidence to live their lives sustainably. To follow interesting promotions, go to:

For more information, please contact Corporate Communications

Kao Industrial (Thailand) Co., Ltd.
O-NES Tower, 14th floor, 6, Soi Sukhumvit 6, Klongtoey Sub-District,
Klongtoey District, Bangkok 10110
Contact person: Corporate Communications

02 655 4455 Ext. 116-117 (Available Monday to Friday from 9.00am. - 5.00pm.)
(Except weekend and public holiday)
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