01/07/2019

  • News Release
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MEDIA RELEASE

Bioré expands its Rinse Off makeup remover range with the all-new Light & Smooth Cleansing Serum

The Light & Smooth Cleansing Serum leaves skin feeling fresh with no oily or sticky skin after-feel

Singapore, April 2019 – It is not difficult to find a makeup remover that removes makeup completely, but it’s hard to find one that removes the need for repeated rinsing to rid the sticky or oil skin after-feel. Wearing makeup necessitates removing it afterwards, and daily makeup may thus result in dry skin from frequently applying makeup remover.

Ideal for a speedy makeup removal experience

With a lightweight serum texture that spreads easily on your skin, the Bioré Light & Smooth Cleansing Serum is effective in removing waterproof makeup. Simply apply an appropriate amount (3-4 pumps) on your palm and massage gently over your face to remove all makeup before rinsing thoroughly with water. Perfect for the busy lady who prefers a lighter texture in her makeup remover, its high cleansing ability frees your skin from makeup residue, leaving it feeling clean and fresh.

Bioré: The most comprehensive Rinse Off makeup remover (MUR) range for varying needs

Each makeup user is also unique in how they want to apply and remove their makeup, and this results in varying needs from consumers. To tackle this, Bioré, the No.1 Makeup Remover Brand in Japan, relaunches its Rinse Off MUR Range that promises to fulfil every daily makeup user’s needs without compromising on their skincare concerns.

Apart from the all-new Light & Smooth Cleansing Serum, the Bioré Rinse Off MUR Range also comprises the following: Bioré Moisturising Aqua Cleansing Jelly, Bioré Deep Cleansing Oil, Bioré Moisturising Cleansing Gel and Bioré Uru Uru 2-in-1 Instant Cleansing Foam. Suitable for daily use, each product from the Rinse Off MUR Range is of a unique format that caters to different user preferences.

Price and availability

Starting April 2019, the Bioré Light & Smooth Cleansing Serum is priced at $20.90 / 230ml bottle, and will be available at selected leading pharmacies, hypermarkets, Don Don Donki and Welcia BHG outlets.

The Bioré Moisturising Aqua Cleansing Jelly, Bioré Deep Cleansing Oil, Bioré Moisturising Cleansing Gel and Bioré Uru Uru 2-in-1 Instant Cleansing Foam are available from $17.90 at all leading pharmacies, supermarkets, hypermarkets, Don Don Donki and Welcia BHG.

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For more enquiries, please contact:

Chua Huimin
Brand manager

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