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MEDIA RELEASE - NEW Improved Bioré UV Aqua Rich Watery Essence and Watery Gel give you longer-lasting UV protection!

Stronger UV resilience, same watery goodness!


Singapore, April 2017 – While sun protection may have become common knowledge to women, many are unaware of the importance of reapplying sunscreen throughout the day. To avoid perspiring in Singapore’s hot weather is a challenge, which means people often face the possibility of sunscreen wearing off from our skin. Even the simple act of wiping away perspiration could attribute to the removal of sun protection on the skin.

Noticing that women are not getting the best sun protection they need to, Bioré, Japan’s No.1 Sunscreen Brand , started developing an improved formulation for its UV Aqua Rich Watery Essene and Watery Gel to provide longer lasting UV protection, saving the hassle of multiple re-applications throughout the day. What’s even better? Its incredibly light and watery texture will leave your skin feeling cool and refreshed all-day long!

Double power – waterproof and sweat-proof properties

Not only is the improved UV Aqua Rich Watery series waterproof, it is also sweat-proof, an essential quality that urbanites living in a tropical climate need. In an UV waterproof test conducted by Bioré, after 80 minutes of water contact, skin covered with the improved UV Aqua Rich Watery Essence and Watery Gel showed that the UV protection remained on the skin under the UV camera test , indicating that the improved formulation is highly sweat and water resistant.


Aqua Rich technology to achieve that watery sensation

It is thanks to Bioré’s unique Aqua Rich technology that a watery light texture is made possible – it contains Aqua Micro Capsules which releases the UV protection agent upon application, leaving the skin feeling cool and refreshed. The technology also works to achieve a fluid water-like consistency that allows the sunscreen to spread smoothly into a thin light layer, enabling a faster and more effective absorption of the product.

Superior UV protection and moisturising qualities

Other than providing superior double UV protection with SPF 50+ PA++++, this water-rich sunscreen line also hydrates and soften the skin with moisturising ingredients such as Hyaluronic acid, Royal Jelly extract and Citrus extract. Its highly protective and hydrating functions are gentle on the skin, making it a suitable sunscreen for all skin types.

Added function as a makeup base to save you even more time

Bioré’s UV Aqua Rich Watery Essence and Watery Gel also doubles up as a makeup base, saving women time from a step in their makeup routine. Users will find their skin left plump with moisture, without any signs of white cast. The Bioré Aqua Rich Watery Gel takes it a step further by leaving an iridescent veil effect that brightens up the skin.

Price & availability

Available at all leading pharmacies, super & hyper markets from 1st April 2017 onwards, the new Bioré UV Aqua Rich Watery Essence and Bioré UV Aqua Rich Watery Gel will retail at $18.90 each.

For any enquiries, please contact:

Chua Huimin

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