In addition to reducing the amount of plastic used in packaging, Kao is phasing out the use of plastic stickers that are attached to packaging to draw attention to the features of products and ways to use them.
Kao remains committed to resolving the social issue of plastic waste by reducing the use of plastic in its product packaging, as we continue striving to make plastic packaging as thin as possible without compromising on strength or durability, and to develop and promote the use of innovative refill packs and replacement products.
In 2019, we announced our intent to focus on Innovations in Reduction and Recycling to move society toward more effective plastic resource circulation. In order to push further ahead with innovation to reduce plastic waste, in Spring 2020, we began eliminating the use of plastic stickers that are attached to product packaging to draw attention to product features, etc..
Although the plastic stickers offer the benefit of accurately informing consumers of product features, correct product usage, etc. at the time of purchase, they have a downside: if not disposed of correctly, they may end up as plastic waste carried through river systems to be dumped into the ocean. And, because of the difficulty of separating small plastic stickers from other waste, they may also be disposed of as burnable garbage to become a source of CO2 emissions.
This is why Kao has decided to eliminate the use of eye-catching plastic stickers. Instead, we will make the design of the packaging itself and presentation of information that is printed directly on it more eye-catching. In Spring 2020, we began to phase out the use of eye-catching plastic stickers on all our consumer products, starting with Biore u body wash products, body care products and bath additives.
Biore u products without eye-catching stickers
We will eventually discontinue the use of such stickers throughout our line of consumer products. In the case of products that require eye-catching stickers to inform consumers of correct usage, Kao will switch to using eco-friendly materials such as FSC-certified paper instead of plastic. We are aiming to completely eliminate our use of eye-catching plastic stickers by the end of 2021.
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