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Promoting Eco The Corporate Afforestation and East Japan Green Restoration Monitoring Projects —Employee Participation in Environmental Protection Initiatives—

Promoting Eco The Corporate Afforestation and East Japan Green Restoration Monitoring Projects —Employee Participation in Environmental Protection Initiatives—

Promoting Eco The Corporate Afforestation and East Japan Green Restoration Monitoring Projects —Employee Participation in Environmental Protection Initiatives—

Looking to connect nature to the future through employee participation programs

We believe participation in initiatives such as the Corporate Afforestation project offers our employees opportunities to actively involve themselves in protecting and nurturing local environments.

Understanding local nature and culture through the Wakayama Plant's Corporate Afforestation project


All across Japan, municipal governments and corporations are working together on forest protection programs. In 2007, Kao decided to undertake a "Corporate Afforestation" project in Wakayama Prefecture. This project focuses on the upper reaches of the Kinokawa River, which is the source of all the water utilized at Kao's Wakayama Plant, the largest of Kao's production facilities in Japan. In 2017, we took a step beyond the Kao Forest Kimino project, which has been going since 2007, and added the Kao Forest Oishi project.

Employees and their families weeding (Kao Forest Kimino)

Employees and their families weeding (Kao Forest Kimino)

Employees thinning small trees (Kao Forest Oishi)

Employees thinning small trees (Kao Forest Oishi)

In 2007, Kao took on a neglected 0.7 hectare plot in the mountains of Kimino, in Wakayama Prefecture. Together with the local forestry association, we planted 700 indigenous trees, such as mountain cherry trees and two types of oaks. Every spring and autumn, Kao employees and their families visit the plot to weed and control the undergrowth. After 10 years of care, the area has become a thriving green forest.
Based on our experience with Kao Forest Kimino, starting in 2017 we began work on forest conservation initiatives to revitalize Kao Forest Oishi as well.

Supporting research and green restoration in disaster-stricken ecosystems


Since 2013, Kao employees have been volunteering to work with Earthwatch Japan, an accredited nonprofit, in research related to protecting the biodiversity of the tidal flats in areas hit by the tsunami triggered by the 2011 Tohoku earthquake. The experience of helping to promote reconstruction efforts and biodiversity helped raise employee awareness of such issues.

Tidal flat survey

Tidal flat survey

Rice paddy survey

Tidal flat survey


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