Kao values opportunities for direct consumer interaction and environmental communication through sales activities.
Stores are the locations where direct communication with customers occurs. With this in mind, we are collaborating with local governments and retailers to promote ideas and products for eco-friendly everyday life, using informative educational materials that can be readily understood by children.
In 2019, the number of consumers in support of Kao’s Environmental Statement (first released in 2009) reached a total of 670,000 people.
Environmental education event
Kamisu City Lifestyle Exhibition (Kamisu, Ibaraki Prefecture)
Since 2012, Kao has worked in collaboration with the Chinese Ministry of Environmental Protection to organize a nationwide cleanliness and water conservation campaign. Headed by the government and Kao, the campaign’s purpose is to address and raise awareness regarding water shortages in China, a pressing challenge.
From March of each year, water conservation activities are conducted across cities in China under the slogan “10,000 Liters Per Household Per Year.” Since 2015, Chinese colleges and universities have also started participating in the campaign.
We also organize annual events at Chinese colleges and universities to encourage students to come up with ideas for environmental protection. Students are asked to submit their proposals at the end of March and put their plans into action. The outcomes of their activities are announced in June. The scope and content of the activities and research themes have continued to expand and, in recent years, have come to include topics such as biodiversity, soil protection, waste disposal, and water conservation.
These types of environmental education activities, cohosted with municipal governments and distribution companies, are expanding further, and now include locations such as Taiwan and Singapore.
2019 water conservation campaign opening ceremony
Hands-on one rinse cycle experiment
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