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Transportation Shifting to IT and Eco Sales Cars Usage —Low Environmental Impact Transportation and Sales Activities—

Transportation Shifting to IT and Eco Sales Cars Usage —Low Environmental Impact Transportation and Sales Activities—

Transportation Shifting to IT and Eco Sales Cars Usage —Low Environmental Impact Transportation and Sales Activities—

Reducing CO2 emissions through IT applications and eco-cars

Kao is promoting the use of IT in logistics and is switching to hybrid cars for its sales activities. From production to distribution and sales, Kao is looking at how it can reduce environmental impact from all angles.

IT applications for smart logistics solutions


Kao is aiming both to increase productivity and decrease environmental impact by integrating the functions of nine plants and 29 logistics centers in Japan with sales activities.
Distribution is the connection between plants and retail stores. In order to provide customers with the products they need when they need them, we need to think carefully about how to quickly and safely move items from plant to logistics center to retailers, all while having the smallest environmental impact possible.

The concept "people-friendly, earth-friendly" is a high priority for our truck drivers as they put eco-driving into action to promote safety and minimize environmental impact. By comparing optimum delivery routes with actual driving conditions through driving data, we can review performance and identify points for improvement.

Checking driving data records after finishing a delivery

Checking driving data records after finishing a delivery

Checking driving data to confirm operation status (Hachioji Logistics Center)

Checking driving data to confirm operation status (Hachioji Logistics Center)

We are using IT in our logistics centers to match products with orders and pack them into containers. Using our proprietary piece-picking carts, products are weighed individually during the collection stage, and this has cut our error rate to 1 in 100,000.

We have also implemented a case-picking system using voice recognition technology. Because it is not necessary to hold the scanning devices, workers can handle corrugated box cases with both hands, speeding up operations. Using smart technology at our logistics centers not only reduces our employees' workloads, but also contributes to improving business efficiency and decreasing CO2 emissions.

Efficient picking operations using voice recognition technology (Atsugi Logistics Center)

Efficient picking operations using voice recognition technology (Atsugi Logistics Center)

Introducing eco-cars as sales vehicles to reduce CO2 emissions


In our sales activities, we are promoting safety and low environmental impact through eco-drive initiatives. We did a test introduction of hybrid sales cars in 2008 and started full-scale use in 2012. By the end of March 2018, about 60% of the Kao Group's sales cars were hybrids. Additionally, we introduced the use of eco-tires from 2012. Due to these efforts, we have achieved a 10% reduction in our CO2 emissions compared to our emissions in 2016.

Furthermore, we promote the use of public transportation within the metropolitan area. Kao is committed to evaluating the environmental impact of its sales activities from different angles.

Making the switch to hybrid sales cars

Making the switch to hybrid sales cars


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The story behind "Everything the Eco Way!"

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