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Everything the Eco Way! —The Story Behind Attack Neo—

Everything the Eco Way! —The Story Behind Attack Neo—

Everything the Eco Way! —The Story Behind Attack Neo—

From selecting materials to waste disposal, and everything in between, how much impact do products have on the environment? The standards for objectively measuring this process are referred to as Life Cycle Assessment (LCA). Through LCA, Kao is working toward ensuring all stages of the product lifecycle are environmentally friendly. Here, we're introducing Ultra Attack Neo, an ultra-concentrated liquid laundry detergent, as an example of eco-friendly Yoki-Monozukuri.*
 
*Kao defines Yoki-Monozukuri as a strong commitment by all to satisfy consumers with products and brands of excellent value.

Selecting Materials

Selecting Materials

Selecting Materials

Making Products

Making Products

Making Products

Transportation

Transportation

Transportation

Using Products

Using Products

Using Products

Waste Disposal

Waste Disposal

Waste Disposal

We select raw materials while considering the environment


The main ingredient in Ultra Attack Neo and other detergents is oil produced from oil palms.

Palm oil is a naturally occurring, environmentally friendly raw material, but oil palms are only native to the tropics, and specifically an area between 10 degrees north and south latitude.

Conforming to our Guidelines for Sustainable Procurement of Raw Materials, Kao creates products using effectively managed sustainable materials in order to protect the tropical forests that provide a rich and diverse habitat for various plants and animals.

Striving for zero-waste manufacturing


"Utilize resources to the full!" is the golden rule at Kao's plants.

Plastic scraps and other waste materials are reused or burned for fuel. These actions are part of our goal of zero emissions from Kao's plants.

This goes for the plants that produce Ultra Attack Neo as well. They are committed to promoting the effective use of resources.

Eco-friendly manufacturing processes Use raw materials with a low environmental impact Use resources effectively Conserve water Conserve energy

Eco-friendly manufacturing processes Use raw materials with a low environmental impact Use resources effectively Conserve water Conserve energy

Eco-friendly manufacturing processes Use raw materials with a low environmental impact Use resources effectively Conserve water Conserve energy

Maximizing product transport, minimizing CO2 emissions


From plant to storefront, Kao considers how product delivery affects the environment and determines its transportation methods accordingly.

For example, transporting 1 metric ton of cargo 1 kilometer by ship emits about 1/6 the amount of CO2 released by a truck. By rail, it's only 1/10 the amount.*

Because of this, we choose to transport via ship and rail for long distances.

Substitution of more eco-friendly transportation methods for conventional ones is called modal shift.

In cases of transporting via truck, we reevaluate our loading and packing strategies in order to use the fewest trucks possible.

Our proprietary technology for enhancing laundry performance with less detergent has led to the development of compact products like Ultra Attack Neo, making transport more efficient and lowering CO2 emissions.

*Japan's Ministry of Land, Infrastructure, and Transport website (2015)

フェリーにコンテナを積み込むトレーラー

フェリーにコンテナを積み込むトレーラー

フェリーにコンテナを積み込むトレーラー

Loading containers onto a ferry

Kao's long distance (over 500 km) transportation methods (2017) Rail and ship modal shift total 53% Truck transport 47.2% Rail transport 22.7% Ship transport 30.1%

Kao's long distance (over 500 km) transportation methods (2017) Rail and ship modal shift total 53% Truck transport 47.2% Rail transport 22.7% Ship transport 30.1%

Kao's long distance (over 500 km) transportation methods (2017) Rail and ship modal shift total 53% Truck transport 47.2% Rail transport 22.7% Ship transport 30.1%

Making products while considering environmentally friendly use


Ultra Attack Neo is an ultra-concentrated liquid laundry detergent that has high cleansing power, even when used in small quantities, and requires only one rinse.

While it varies by washing machine type, using only one rinse cycle can reduce CO2 emissions by around 22 percent.*
Kao is continuing to develop products for consumers while considering both ease of use and the environment.

[*CO2 emission calculations]
Calculated using a fully automated washing machine (8 kg capacity), 4 kg of clothing, and 47 L of water. Two rinse cycles: 130 L of water and 67 Wh of electricity used. Single rinse cycle: 102 L of water and 52 Wh of electricity used. Our conventional liquid detergents indexed as 100. 

Comparison of CO2 emissions per washing Household56% Product44% Household44% Product35% 22% reduction of CO2 emissions from household and product totals. *Using one rinse cycle

Comparison of CO2 emissions per washing Household56% Product44% Household44% Product35% 22% reduction of CO2 emissions from household and product totals. *Using one rinse cycle

Comparison of CO2 emissions per washing Household56% Product44% Household44% Product35% 22% reduction of CO2 emissions from household and product totals. *Using one rinse cycle

Kao laundry detergent CO2 emissions (2013 Kao study) 420,000t 70,000t 20,000t 610,000t 400,000t t: metric ton

Kao laundry detergent CO2 emissions (2013 Kao study) 420,000t 70,000t 20,000t 610,000t 400,000t t: metric ton

Kao laundry detergent CO2 emissions (2013 Kao study) 420,000t 70,000t 20,000t 610,000t 400,000t t: metric ton

We are increasing the use of certain products to reduce waste


Refillable products and replaceable parts are helping to reduce waste and product packaging.

Over the years, customers have grown more and more accustomed to using eco-friendly products.

Kao currently has 289 refillable products and replaceable parts on the market.*

Refill packages are carefully designed so that the contents can be easily and quickly refilled without spillage, with special consideration given to features such as the packages' spouts.

*As of December 2017

We're committed to having a low environmental impact on the path to a brighter future.
 
Kao is working to ensure that all stages of the product cycle are environmentally friendly, delivering even more products to consumers, like Ultra Attack Neo.
 
Kao will continue to pursue everything the Eco Way!


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Concept Video

The story behind "Everything the Eco Way!"

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