Easy Attack Presents Smart Refill Machine at Alfamart to Support Good Habits in Saving the Earth 'Easy Ulang Semangatmu di Easy Smart Station'

Jakarta, October 18^th 2021 – Kao Indonesia is aware and understands that there is a change in consumer preferences, which are now more often doing good habits to save the environment and the earth. This is also reinforced by a data that says, 74% of Indonesian consumers are more interested in responsible and conscious brands in carrying out their business activities.^*1 Therefore, Kao Indonesia strives to innovate continuously in understanding and answering the needs of consumers, which this time comes from Attack Easy in the form of innovative product refill machine service (refill machine) Easy Ulang Pintar 'Easy ulang semangatmu di Easy Smart Station' which is in line with with Kao Indonesia's mission in improving the quality of life for all people and the earth.

The presence of Easy Smart Station is also a tangible action of our Extended Producer Responsibility to contribute in creating more sustainable society and environment by being one of the innovative solutions that helps consumers to take a role in saving the earth. And to make it easier for consumers to reach Easy Ulang Pintar, Attack Easy collaborated with one of its best business partners, Alfamart by placing Easy Ulang Pintar machines at several Alfamart outlets in Jabodetabek area. This collaboration also coincides with the 22nd anniversary of Alfamart's journey for the people of Indonesia.

Susilowati, Vice President Marketing of Kao Indonesia said "Kao Indonesia realizes that good habits start with small changes that are continuously made and to support consumers' good habits to save the earth requires cooperation from various parties, therefore through Attack Easy we are very happy to collaborate with Alfamart who also has the same vision to be able to contribute and have a positive impact for the Earth, with the presence of Easy Smart Station at 3 Alfamart outlets in Jabodetabek.

Hopefully, with the presence of Easy Ulang Pintar - Easy Smart Station, we can provide education and inspiration to the public to be able to continue the good habit of washing clean and fragrant clothes with Attack Easy which can be refilled at Easy Refill Station. And at the same time we continue to ensure product quality is maintained through strict quality standards in operation."
Consumers can find Easy Smart Stations at Alfamart Pahlawan Seribu, Alfamart Muwardi, and Alfamart Petamburan outlets. Not only that, during the education period to the wider community, consumers can also get free refillable smart bottles and refills at Easy Smart Station with every first purchase of Easy Liquid 750 ml, starting October 18th, 2021.

Corporate Affairs Director of PT Sumber Alfaria Trijaya, Tbk, Solihin welcomed the collaboration between Kao and Alfamart. Moreover, Alfamart was chosen as the first minimarket outlet in Indonesia for this go green program collaboration. "This collaboration between Alfamart and Attack Easy coincides with Alfamart's 22nd anniversary. This is also a form of our commitment in realizing the Alfagreen program, Alfamart Sahabat Bumi. And also to provide convenience and a pleasant shopping experience for consumers at Alfamart outlets. We really appreciate the innovative solutions from Attack Easy, and this collaboration is expected to get a positive response from consumers and can be expanded to many Alfamart outlets in the future," he explained.

The insights we got from consumers said that 55% of consumers prefer to use refill machines to reduce their impact on the environment and another 25% of consumers said using refill machines as a new experience. Easy Smart Station is here to answer these needs and become an innovative solution for consumers who want to start good habits in saving the earth starting from daily washing activities which are also expected to contribute to the sustainable goals of the Government regarding SDG No. 12 goal, namely ensuring consumption patterns and sustainable production.

Not only that, there will be many other interesting activities that will be held in the series of relaunch activities of Attack Easy "Easy Ulang Semangatmu, Easy Penuhi Wangimu" such as IG live with @solutionibuattack and @alfamart as well as Photo Contest which will select 50 winners every 2 weeks during this period. promotion to get a free refill of 1000 ml. The collaboration, which was launched on Monday, October 18, 2021 at Alfamart Pahlawan Seribu, is expected to educate and inspire the wider community regarding a more sustainable lifestyle, in which Attack Easy is also a phosphate free detergent so that it is eco-friendly for the water ecosystem. Let's start together and continue good habits by using the Attack Easy Ulang Pintar di Easy Smart Station in our daily washing activities.