Available in Indonesia! Liese – Japan's Number One Hair Color, Provide Easy and Fun Experience in Hair Coloring

Jakarta, October 13^th 2021, Kao Indonesia understands that every individual is unique and has different values, needs and lifestyles. To that end, Kao Indonesia strives to continuously understand and answer the needs of each individual in form of innovative product services and solutions in order to have a positive impact on everyone's quality of life. Therefore, Kao Indonesia launched its latest product, Liese Bubble Hair Color, the number 1 hair coloring product in Japan, which is now available for consumers in Indonesia. Liese Bubble Hair Color is an innovative solution for Indonesian consumers to express themselves through hair color that can increase self-confidence quickly, easily and can be done at home.

Based on the observations that have been made, we have received many requests from consumers regarding hair coloring products that can be applied easily and quickly. Because hair coloring for some people becomes a necessity in increasing self-confidence, but sometimes it becomes quite inconvenient due to the limited time and a long process. Uneven results are also often become a challenge for consumers who want to color their hair without having to go to the salon, especially during this current pandemic.

Responding to these needs, Liese Bubble Hair Color is here to provide an easy and fun experience in hair coloring with a variety of color that have been adjusted to answer the different needs of each consumer. With a soft and thick foam that is easy to apply to the back of the head and gives an even result, coloring hair becomes easy and fun in one use.

"Liese understands that doing hair coloring by yourself is indeed quite difficult and we are here to make it easier for Indonesian consumers to color their hair. The launch of Liese Bubble Hair Color is a tangible manifestation of Kao Indonesia's innovation and care in understanding the needs of the Indonesian people. Hopefully with the presence of Liese Bubble Hair Color, consumers get an easier and fun experience in hair coloring, and most importantly can help to increase self-confidence which can have an impact on improving the quality of life." said Susilowati as Vice President of Marketing for Kao Indonesia.

Liese Bubble Hair Color comes in two categories, namely Liese Fashion with 9 types of beautiful color variants for black hair (non gray hair) and Liese Blaune with 3 types of color variants to cover gray hair. Liese Bubble Hair Color products can be found and purchased at Kao Indonesia official store in e-commerce and modern markets. #EasyBeautifulColor @lieseindonesia