Kao Present the First Detergent Gel in Indonesia – Attack Jaz1 Detergel, The Right Solution for Indonesian Moms in the Times Full of Challenges

Jakarta, Indonesia 7^th April 2021 – Kao understands that Indonesian people is in the times full of challenges that require the priority of health, personal and family hygiene, and also financial aspect. A condition that presents challenge for many moms in Indonesia in carrying out their roles. With a vision to be the brand that understands the most and be the closest to the hearts of consumers, Kao make a quick response by presenting a positive solution to help moms be greater in taking care of family. Kao launches the First Detergent Gel in Indonesia – Attack Jaz1 Detergel. Innovative fabric care detergent product from Kao that offers complete solutions: cleaner and hygienic in cleaning stain and dirt in clothes, so it is safer in maintaining the health of consumer, more efficient in use and also provide more economical value for Indonesian Moms.

Susilowati, Vice President Marketing PT Kao Indonesia said, "Attack Jaz1 Detergel is a proof of Kao commitment in implement 'Caring Innovation' value to improve the quality of life of the community, society and the environment in a sustainable manner. The eminence of Attack Jaz1 Detergel is a form of Kao innovative and dynamic response, that creates a real solution to answer the need of moms in the daily life related to family cleanliness and health that has affected many sides of life, including financial."

"Together with Kao Research & Development Wakayama Japan, Kao Indonesia uses the advantage of High Tech Innovation of Attack High Tech to create the First Detergent Gel in Indonesia - Attack Jaz1 Detergel. The first detergent in gel form, Attack Jaz1 Detergel is 5x viscosity 5x and easy to dissolve. Equipped with Stain Removal Technology that will dissolve stain only in 1 minutes soaking. The gel form makes Attack Jaz1 Detergel can be used for two tubes washing machine and also safe and gentle for hand washing. Attack Jaz1 Detergel comes as a clean, hygienic and economical washing solution that helps Indonesian Moms answer the concern of clothes washing and financial issues," explain Susilowati.

In the effort to explore the washing habits of Indonesian Moms, Kao Indonesia conducted a research which then find a fact that 9 out of 10 moms in Indonesia used to pour liquid detergent directly from the packaging^*1 that needs two regular packages of liquid detergent in 1 month^*2 .

A habit that causes moms to be more wasteful in spending funds for detergents. Especially when refer to government health protocols that recommend to maintain personal hygiene and our surroundings. Clothes as objects that are attached to our bodies daily, need extra cleanliness attention, especially after being used for outdoor activities. So it is undeniable that during the pandemic, washing activities are becoming more frequent and more important, to fully minimize the risks that may occur.

So many attention needed, creates a condition that increases moms duties during pandemic^*3 . Mom as a center of family does not only need to pay attention to family health and cleanliness, which in the process also affects the financial welfare of the family. Therefore it is important for moms to give balance attention in giving attention to family health and cleanliness as well as to be wise in financial management. Attack Jaz1 Detergel becomes a solution to this challenge. By using Attack Jaz1 Detergel, mom can save up to Rp 852,- for 1 time washing activity. If mom wash only once in a day, so in a month mom can save up to Rp 25.560,-^*4 . A value that will be more useful to meet other household needs.

Prita Ghozie, Independent Financial Planner, gave her point of view, "At a time when we all face challenges in almost all aspects of life, it is important for moms to carry out financial planning carefully. A precise financial planning will help to improve family welfare. Some steps that can be taken include:

Attack Jaz1 Detergel will greet Indonesian Moms closer through consumer event Attack Jaz1 Detergel – Festival 1 Menit Gapai Harapan that will introduce Generasi Emak Lebih movement on 29th May, 2021, LIVE on Youtube, Instagram, and Facebook Solusi Ibu Attack, also Muri breaking record. It gets even more festive with the presence of guest stars, as well as interactive quizzes and special prizes for lucky moms. The Attack Jaz1 Detergel is available in the market in 3 forms: sachet, small pouch and big pouch, with two variants; Semerbak Cinta and Pesona Segar.

"We invite Indonesian Moms to keep optimistic in facing all challenges even more, with Attack Jaz1 Detergel, a clean, hygienic and economical washing solution. We are sure and fully aware that Indonesian moms are a strong figure, able to go through challenging times and deserve to be part of #GenerasiEmakLebih #Jaz1Detergel," said Susilowati.