Merries Senyumkan Lingkungan Campaign,
Real Actions of Caring Innovation from Kao Indonesia

On this occasion, with Merries as one of the company's leading brands, Kao Indonesia carried on the initiative to take action on environmental care in a strategic collaboration with the West Jakarta City Government Administration's Mayoral Wife and Posyandu cadres, with a campaign named "Merries Senyumkan Lingkungan - workshop & handover of pots as a result of diaper processing".

Initiated in 2019, Merries has been educating and invited the public to properly dispose of used baby diapers, through television, digital media, and direct educational workshops to housewives and mothers in West Jakarta region. The importance of understanding and raising the awareness of the potential environmental pollution is the reason of Merries initiative as the only baby diaper in Indonesia that is clinically tested by the Association of Indonesian Skin and Gender Specialists, to carry out the "Merries Senyumkan Lingkungan" social program.

In 2019, Merries kicked off the initiative by collecting used baby diapers to be processed into fiber and oil. While in early 2020, Merries showed how fiber that had been produced with hydrothermal technology could then be reprocessed into potted plants which would have given an added value for posyandu (Integrated Healthcare Center) to maintain green environment around Posyandu. These recycled potted plants would be gifted back to lists of participating posyandu that had joined hand-in-hand to help promote Merries Senyumkan Lingkungan.

In her remarks, Inad Luciawaty, West Jakarta City Government Administration's Mayoral Wife and Active Chief of West Jakarta Administration's Women's Community, highlighted the importance of this initiative, "Together we see a concrete manifestation of the commitment made by Merries and posyandu cadres in supporting this environmental preservative movement. I hope that we will always be encouraged to become more active in maintaining the environment's holistic balance by critically thinking and actively responding to protect the environment for the sake of the environment's sustainability around us".


Susilowati, VP of Marketing, Kao Indonesia, emphasized, "Merries are grateful for the enthusiasm and participation of housewives and mothers whom have collaborated to push this Merries Senyumkan Lingkungan initiative to successful fruition, by carrying out proper disposal and collecting used baby diapers. As a token of appreciation, Merries has changed the used baby diapers that had been collected into fiber which were finally processed into plant pots. The resulting pots are given back to participating posyandu to make their surrounding environment much greener. Thus, this social initiative becomes full circle in providing valuable benefits to the community and the environment."

For 35 years, Kao Indonesia has been present in providing quality products to meet consumer's essential needs. In the midst of global crisis such as global warming and waste issues, Kao Indonesia continues to strengthen its commitment to always pay attention to the environmental impact of all business activities. Kao Indonesia continually champions "Caring Innovation" by introducing products and services supported by humanist technology as a form of corporate's proactive initiatives for the well-being and betterment of people and the environment.

"This continuation is a testament to the company's social activities that will be intensified by Kao Indonesia as we get more into 2020. We are committed and focused, not only to innovate in providing quality products, but also to address our urgent concern to consistently improve the quality of life for people, while contributing to the environment at the same time," concluded Mrs. Susilowati.

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Kao presents in Indonesia with the vision to be the closest to the consumer through its prominent brands Attack, Bioré, Laurier, Merries and Magiclean. Kao Indonesia is committed to serve and innovate with continuous developed technology to improve the quality of life and support the sustainable lifestyle for consumer, society and earth that we called Kirei, Making Life Beautiful. For more information please visit our Indonesia's website.