Kao Indonesia Shares The Spirit of Caring Innovation To Future Generation

Jakarta, 22^nd February 2020 – Kao Indonesia has always been committed to place consumers as the foundation of all of our business activities since the past to the present entering the 35th year of journey. We continually innovate through the products and services we provide because of we care to improve the quality of life of the society, social and environmental. It is in line with Kao Indonesia vision – to become a company that is most understand and closest to the consumers.

Inovasi Untuk Peduli (caring innovation) is a message and value that will be delivered by Kao Indonesia to the society and all stakeholders through various products, services and activities that are integrated with the ESG (Environment, Social, Governance) strategy that is carried out. Our commitment and consistency is manifested in our efforts to increase the awareness of the young generation towards the environment through painting competitions.

"For 35 years Kao Indonesia in Indonesia, there have been many Inovasi Untuk Peduli that we strive to improve the quality of life of the people. Innovations are created through Kao high quality products. While Care is fostered through education to consumers and society in brand activity, CSR program, and this environment international painting contest that has been held in a decade. Through this painting contest, indirectly we educate and apply the value of environmental friendly – eco together through painting, because painting is universal creative language that hopefully will be easier to be understood by children." said Susilowati as Vice President Marketing of Kao Indonesia.

For 10 years, this painting contest that carries theme "Let's Eco Together" is a manifestation of Kao Indonesia continuous care towards children and environment, where children are invited to express their hopes about a better and cleaner world and environment. Hopefully, through this contest, children as agent of change will be more care and contribute to environment.

"There are fundamental reasons why drawing or painting is used as a medium for learning. Besides can bring out a better quality in humans, painting can also foster children's empathy or care for things around. Painting makes children learn to be patient, and pay attention to the surroundings. As we can see in the various paintings in the Kao International Environment Painting Contest for children, they voiced their hopes and care, "explained the child psychologist, Anita Chandra.

In 2019, Kao Indonesia had submitted 6.079 out of 16.552 paintings around the world. Two Indonesian children also won international awards, the Eco Eco-Prize category, Alvina Damayanti (14 years) from Gresik and Sophie Naysa Gunawan (9 years) from Jakarta. Meanwhile, four out of five Group Prize categories intended for schools or sending institutions were won by Indonesia, namely:

• SMPN 2 Bangil Pasuruan (910 paintings)
• Sanggar Lukis Kak Komang (829 paintings)
• MTsN 1 Blitar (797 paintings)
• SMPN 1 Kedamean (783 paintings)

"In addition to the painting competition, for 35 years Kao Indonesia also continues to innovate in providing products according to consumer needs while at the same time reducing negative impacts on the environment such as Attack Detergent with phosphate free, and the use of pouch packaging Bioré that is less plastic compared to bottles and does a variety of education activities as a form of caring for the community through social activities include the processing of used or waste of diapers, hand washing movements, awareness of women's reproductive health, as well as how to care for clothes to reduce fabric waste, "concluded Susilowati.