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Business 
Fields

The Kao Group develops its consumer products business for general consumers in four of its fields of business: Cosmetics, Skin Care and Hair Care, Human Health Care, and Fabric and Home Care. In our Chemical Business, we also develop a wide range of chemical products that meet the various needs of industry. The Kao Group believes that through these businesses we can contribute to the wholehearted satisfaction and enrichment of the lives of people throughout the world.

Sales Breakdown by Business  (FY2017) *This composition is listed using business segments reported through FY2017.

Sales Breakdown by Business  (FY2017) *This composition is listed using business segments reported through FY2017.

Sales Breakdown by Business  (FY2017) *This composition is listed using business segments reported through FY2017.

Cosmetics Business

We offer unique brands such as Sofina, Kanebo, and Curél. Our globally available products use advanced technology to serve diverse beauty desires as well as help them resolve recurring skin problems.

Skin Care and Hair Care Business

By providing unique, high value-added skin care brands including Bioré, as well as hair care brands like Merit, Essential, and John Frieda, we help consumers achieve truly healthy and beautiful skin and hair.

Human Health Care Business

The Human Health Care Business offers a broad selection of products such as Healthya, a functional health beverage developed through many years of research. Designed to contribute to a comfortable and healthy life, products range from Laurier sanitary napkins and Merries baby diapers to oral care items such as Pure Ora.

Fabric and Home Care Business

The Fabric and Home Care Business provides products that boost cleanliness and comfort in everyday life. Fabric care brands include Attack laundry detergent and Flair Fragrance fabric softener, while home care products include Cucute dishwashing detergent and Magiclean household cleaner.

Chemical Business

The Chemical Business offers an array of products including oleo chemicals and derivatives, surfactants, high-performance polymers, and fragrances. It continues to grow by developing and supplying industrial products to a wide range of businesses both globally and within the Kao Group. Paper and pulp, food, pharmaceuticals, civil engineering and construction, information materials, and electronics are among the many industries our products support.

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