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Kao's Universal Design

To stay true to our value of Yoki-Monozukuri*, Kao strives to offer products that are easy for a wider range of customers to understand and use. We aim to help all our customers enjoy Kao products, fostering loyalty and sustained use.

* We define Yoki-Monozukuri as "a strong commitment by all members to provide products and brands of excellent value for consumer satisfaction."

Kao Universal Design Guidelines

In an effort to further advance universal design, Kao has established and actively promotes universal design guidelines.
History of Major Initiatives

Kao's Yoki-Monozukuri is directly connected to the spirit of universal design, with various initiatives underway long before the concept of universal design was fully developed.
Shampoo Notches

Kao was the first company to add tactile markings on shampoos in 1991. Here is a story of how the notches were born and expanded.

Sustainability