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Kao's Position on Plastic Microbeads

Products like rinse off cosmetics and toothpastes may contain scrubbing ingredients such as exfoliants and cleansing agents. Among the scrubbing ingredients, some people have raised environmental concerns about plastic microbeads* recently.

Scrubbing ingredients used in Bioré and Men's Bioré face washes and body washes sold in Japan by the Kao Group are those developed by the Kao Group using naturally derived ingredients (cellulose and corn starch) . The granules used in Clearclean toothpaste are also naturally derived ingredients. Both types of ingredients do not fall under the definition of plastic microbeads.

Only a very limited number of rinse-off prestige cosmetics and body washes sold internationally had contained ingredients falling under the definition of plastic microbeads, but we completed the replacement of plastic microbeads with other ingredients by the end of 2016.

As part of our commitment to sustainability we are always looking for ways to improve our products to protect the environment.


Plastic Microbead* defined in the Microbead-Free Waters Act of 2015
Any solid plastic particle that is less than five millimeters in size and is intended to be used to exfoliate or cleanse the human body or any part thereof.

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