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"eco together" Logo

Kao continues to provide our customers with "products with a lower environmental impact" produced using "less environmentally impactful methods."
The Kao Group came up with the slogan "eco together" for our Environmental Statement and established the "eco together" logo.
The "eco together" logo is used as a symbol of Kao’s environmental activities and as an environmental label used according to the following standard.

Criteria for application of the "eco together" logo on products

As a principle, the "eco together" logo is printed on products that meet the following two conditions in Japan:

  1. The amount of CO2 emissions of the product must be lower across its lifecycle than a comparable standard product.
  2. The product must meet at least one of the certification criteria for environmental features.
  • The amount of CO2 emissions of a product across its lifecycle, in principle, is calculated using the CO2 emissions at all lifecycle stages of the product, from procurement of raw materials, to production, distribution, usage and disposal.
  • The amount of CO2 emissions of a product across its lifecycle is for the entire amount of the product consumed in a single use. If it is difficult to determine how much of the product is consumed in a single use, the amount of CO2 emissions per unit weight should be used instead.
  • A comparable standard product is defined as any given existing or representative product of Kao of the same kind.

Certification Criteria for Environmental Features

Environmental features Certification criteria
(1) Energy conservation The energy consumed during use of the product is more than 20% lower than that of a standard product.
(2) Resource conservation • The weight of the package or container of the product is more than 10% lower than that of a standard product.
Or
• The weight of the raw material for the contents applying to use of the product is more than 10% lower than that of a standard product.
(3) Water saving The amount of water consumed for use of the product is more than 20% lower than that of a standard product.
(4) Waste reduction • The amount of waste is more than 10% lower than that of a standard product.
Or
• Refill or replacement is used so that the weight of the package is more than 50% lower than that of the base packaging.
(5) Use of recycled materials • Recycled raw materials are used for at least 10% of the container or package.
Or
• Recycled raw materials are used for at least 10% of the content of the product.
(6) Use of plant materials* • Plant materials are used for at least 50% of the content of the product.
Or
• Plant materials are used for at least 20% of the container or package.
(7) Reduction of CO2 emissions • The amount of CO2 emissions for across the lifecycle of the product is more than 10% lower than that of a standard product.
Or
• The amount of CO2 emission from any stage of the product’s lifecycle (procurement and disposal of the content, procurement and disposal of the package or container, production, distribution and use) is more than 10% lower than that of a standard product.
(8) Carbon offsetting The product is certified by the Carbon Offset Certification System (third-party organization), and appropriate Carbon Offset measures are taken for the product.
  • * Plant material is defined as a chemical substance produced from a renewable plant. Carbon neutral by means of use of plant materials helps establish a sustainable society thanks to its contribution to reduction in the amount of CO2 emissions.
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