Kao takes a comprehensive approach toward reducing environmental burdens at respective life cycle phases from materials procurement and manufacturing, to distribution, sales, usage and final disposal.
Compactification of Products
Enhancing product performance and making products compact reduces the amount of product needed per use, cuts consumption of materials and energy during the production stage, and reduces the amount of waste generated after products are used.
Refills and Replacements
By having consumers refill product contents and continuously use the same plastic containers for shampoo and liquid detergent, Kao helps reduce the use of natural resources as well as the amount of waste.
Reducing Containers and Packaging Materials
Kao strives to decrease the environmental impact by adhering to the 4Rs: fundamentally "Reduce" the size of products and packaging, "Replace" to more sustainable raw materials, "Reuse" materials, and finally. "Recycle" materials for later use.