Cookies Policy / Use of the cookie information by 3rd party service providers

Cookies Policy

A cookie is a small text file that the website sends to your device for the purpose of keeping records. It identifies your device, typically your web browser, but it cannot identify you as an individual.

Cookies necessary for a personalized user experience remember your preferences (e.g. language used) as well as your activities (e.g. login status, items in cart, etc.) on our website, while other cookies provide enhanced functionality, gather analytical data to improve performance, enable us or our Adtech partners to deliver personalized advertisements by tracking you across the internet, or enable sharing via social media.

You can choose whether to allow us or third-parties (our Adtech and social media partners) to set cookies which are not strictly necessary for the functioning of the website via the cookie banner and settings provided on the individual websites (available where legally required).

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kao Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers*1 and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kao Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer's previous access to Kao Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

  • * 1 3rd party service providers whom Kao Group Companies engage for web access analysis and advertising distribution refers to the following companies.
    For details of cookie information use by 3rd party service providers, please visit their website linked below.
    If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

List of opt-out pages

Opt-out page for Google Inc.:

Opt-out page for Google Inc. DoubleClick cookie:

Opt-out page for Yahoo Japan Corporation:

Opt-out page for FreakOut, Inc.:

Opt-out page for Facebook, Inc.:

Opt-out page for D.A.Consortium Inc.:

Use of Google Analytics

Kao Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google's privacy policy.
If you refuse to have your information collected by Google Analytics on Kao Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.

Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google's privacy policy, please visit the following Google websites. Please note that none of the Kao Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.

Google Analytics Terms of Services

Google Policy and Terms

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