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Kao Group's Pink Ribbon Campaign Raises Awareness for Early Detection of Breast Cancer

The Kao Group*1 will conduct, as part of its corporate citizenship activities, the Kao Group Pink Ribbon Campaign 2020 from October 1 to November 30, to partially coincide with the Breast Cancer Awareness Month of October.

  • * 1 Includes Kao Corporation, Kao Group Customer Marketing, Kanebo Cosmetics, and overseas group companies.

Even though the survival rate for breast cancer increases with early detection and treatment, the rate of breast cancer screenings is lower in Japan than in Western countries, and the mortality rate from breast cancer is trending higher. Therefore, the Kao Group has conducted the Kao Group Pink Ribbon Campaign since 2007 to communicate the importance of early detection of breast cancer to as many people as possible.

2020 activities

●Support for the Project of Cancer Education by Pink Ribbon Advisors*2



Lessons led by Pink Ribbon Advisors last year

Kao is continuing its support since last year of the Project of Cancer Education by Pink Ribbon Advisors organized by the Japan Society of Breast Health,*3 in which Pink Ribbon Advisors who are cancer survivors serve as instructors and give lessons at junior high and high schools. Based on their own experience, the instructors communicate accurate information about cancer and breast cancer for the purpose of increasing students' awareness about their health. At the same time, having people who have survived cancer serve as instructors also creates an opportunity for cancer survivors to play a role in society. Students who participated in the lessons provided feedback such as, "The words of people who have experienced cancer felt precious and weighty. But they talked to us in a way that made it easy for us to hear them, and their words will stay with me," and "They taught me the importance of living as your authentic self even if you get cancer, and I'm glad to have had this opportunity," showing how the lessons will also promote health education among the families and friends of the students.

  • * 2 Private qualification by the Japan Society of Breast Health aimed at communicating the importance of breast cancer screening and early detection of breast cancer.
  • * 3 Japan's first breast cancer awareness group established in 2000 toward the reduction of mortality rate due to breast cancer.

●Product-based donations
Laurier sanitary napkin brand
A general brand campaign in support of women's health is being held during the two months of October and November. During the campaign, Laurier will make donations through clicks on a special brand site to activities that support women's health.


KANEBO global prestige brand, Kanebo Cosmetics
During the Pink Ribbon Campaign period, Kanebo Cosmetics will introduce in KANEBO stores and on its official website a self-examination method using KANEBO Body Lipid Wear. A portion of sales of eligible products sold in Japan will also be donated to the Project of Cancer Education by Pink Ribbon Advisors.


●In-store educational activities
At stores that carry the KANEBO and the Twany*4 counseling brand of Kanebo Cosmetics, beauty counselors pass out leaflets with instructions on how to perform self-examinations and samples of body cream that can be used with self-examinations (limited quantities).

  • * 4 Of the stores that carry Twany, activities are limited to large general merchandise stores.

●Global activities
Some overseas Kao Group companies in Asia and Russia will provide information about breast cancer and self-examinations at their retail counters and on websites and social media.

●Support for the Global Conference on Breast Health
Kao is supporting the Global Conference on Breast Health (planned to be held online on November 3, 2020), an event commemorating the 20th anniversary of the Japan Society of Breast Health, an approved specified nonprofit corporation. A diverse agenda of activities is planned for the conference, including a symposium with invited international speakers and news about Pink Ribbon Advisor activities and corporate initiatives.

The Kao Group will continue supporting women through various activities so that they can live beautifully and conduct healthy daily lives.

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

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