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Kao Revises "Semi- Nadeshiko Brand" Designation as an Enterprise that Encourages Women's Success in Workplace

Kao Corporation was granted "Semi-Nadeshiko Brand" designation by the Ministry of Economy, Trade and Industry of Japan (METI) and the Tokyo Stock Exchange (TSE), which recognizes outstanding listed companies that encourage women to play active roles in the workplace.

The Japanese government has set measures to promote women's success in the workplace as a core growth strategy. To accelerate the initiatives, METI and TSE jointly select and publicize listed enterprises that are exceptional in providing women with opportunities for success in the workplace, including developing work environments in which women are able to further their careers, and grant them the "Nadeshiko Brand" and "Semi-Nadeshiko Brand" designation.


Outlines of Kao's activities

Based on the recognition that the dynamism generated by diversity supports business development, Kao promotes Diversity & Inclusion to realize an organization in which each individual's diverse skills, experiences, personality, and values are mutually accepted and mobilized to enhance the company's collective strength. Kao, as a group, has been working to build rewarding workplaces, where each employee can leverage his or her full potential, by fostering an understanding of diversity and an attitude of mutual respect.

Such efforts by Kao are highly evaluated as criteria to be selected for the "Semi-Nadeshiko Brand" designation. With the recognition that diverse human resources produce dynamism to support business development, the company respects the diversity of individual employees and strives to create a corporate culture that allows all employees to fully demonstrate their abilities and passions.

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

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