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Kao Revises Kao Business Conduct Guidelines, the Group's Code of Conduct

Kao Corporation has revised the Kao Business Conduct Guidelines (BCG). The revised edition will apply to all Kao Group companies in Japan as of today, April 1, 2019. The BCG embodies a code of conduct for individual executives and employees working at Kao Group companies and provides specific guidance on how to put the Kao Way, Kao Group's corporate philosophy, into practice. The revised edition will be implemented by the Group's overseas companies in phases throughout 2019.

Kao upholds "Integrity" as one of the core values of the Kao Way. Integrity is a core belief that was bestowed by the founder of Kao, and it directs all Kao members to conduct themselves lawfully and ethically, and to pursue good faith, virtuous business activities. Kao regards Integrity as the starting point of compliance. Since the BCG was first formulated in 2003, it has been revised several times in line with changes in the business environment as well as changes within the Group itself. The following four points summarize the main revisions this time and encompass the newly added goal of achieving the Sustainable Development Goals (SDGs).

(1) Strive to develop and provide socially beneficial and high quality products and services to realize sustainable economic growth and to resolve social issues
(2) Respect Human Rights through company activities
(3) Disclose corporate information actively and fairly, engage in constructive dialogue with stakeholders, and enhance corporate value
(4) Guidance for encouraging Kao's business partners to understand the BCG and comply with the spirit embodied therein

While practicing the value of Integrity every day, the Kao Group aims to earn the broad support of the global community as it conducts its business activities. The Kao Group will promote its unique ESG activities on a global level for the wholehearted satisfaction and enrichment of the lives of people worldwide and to contribute to social sustainability.

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

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