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Reference Material: 2018/09/05

  • News Release
  • Products

FOR A BEAUTIFUL SKIN WITH A RADIANCE ALL ITS OWN
America's top-selling*1 body lotion brand debuts in Japan
RELEASE OF JERGENS

On September 8, 2018, Kao Corporation (Michitaka Sawada, President) will be releasing three items from JERGENS in Japan, a beauty body care brand from the Kao group now sold in 41 countries and regions including the US.

  • * 1 Calculated by Kao based on Nielsen data on total US sales of Jergens Body Lotions in the Hand & Body Lotion category for year 2017.

Aims of the release

JERGENS has been a staple body care brand widely adored by American women since it was created in the state of Ohio more than a century ago, in 1901. JERGENS body lotion, a product known for its distinctive cherry-almond fragrance, has remained a popular seller for almost 120 years.*2
JERGENS has aspired to the ideal of "visible skin beauty" ever since its market debut. Kao Corporation is now introducing the first JERGENS products to Japan with the release of JERGENS BRILLIANCE, a body care line created for the type of Japanese woman who enjoys her own beauty and takes pleasure in enhancing it.
According to a survey of the body care needs of Japanese female consumers, around 60 percent of women have a strong interest in easing chronic skin problems such as flaking caused by dryness.
But, on the other hand, the survey also revealed that around 30 percent of women select body care products they expect to make their skin look more attractive. The emergence of photo-sharing social networks has deepened consumer interest in creating attractive looking skin, especially among young women.*3
JERGENS, the top-selling body care brand in the United States, is a classic favorite of American women seeking beauty care combined with outstanding moisturizing effects. JERGENS BRILLIANCE, the line to be released in Japan, was created to satisfy the body care needs of Japanese women. Every product in the line contains an intense moisturizing veil formula to preserve abundant moisture for many hours and a 3D brilliance technology to generate natural radiance by diffusing reflected light.*4

  • * 2 JERGENS has been part of the Kao group since 1988.
  • * 3 Study conducted by Kao Corporation in February 2017.
  • * 4 A light-control technology to make skin beautiful.

Product name, volume, price

Product name Volume
JERGENS BRILLIANCE HELLO LOVELY Pump, 207 ml (7 fl oz)
JERGENS BRILLIANCE SHINE YOUR LIGHT
JERGENS BRILLIANCE TRULY RADIANT

* No RRP.

Date and region of release

September 8, 2018, Japan
* Partial advance release at select online shops, lifestyle stores, etc.

Product features

Shared features:
Uses light to condition the skin to an attractive and expressive radiance.
- The intense moisturizing veil formula encourages moisture to penetrate deep into the upper skin layer.
- The 3D brilliance technology diffuses light to create a strongly contoured, richly expressive radiance.

Lineup:

JERGENS BRILLIANCE HELLO LOVELY
- Contains Almond Oil EX (with the moisturizing ingredients almond oil and glycerin)
- Refined cherry almond fragrance
- Refreshing, gel-like texture

JERGENS BRILLIANCE SHINE YOUR LIGHT
- Contains Argan Oil EX (with the moisturizing ingredients Argania spinosa kernel oil, glycerin and petrolatum)
- Translucent aqua-floral fragrance
- Luxurious texture that blends effortlessly into the skin

JERGENS BRILLIANCE TRULY RADIANT
- Contains Shea butter EX (with the moisturizing ingredients shea butter, glycerin and petrolatum)
- A rich coconut and vanilla fragrance
Rich, smooth texture

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

+81-3-3660-7043
FAX
+81-3-3660-7044
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