Transform to Build Robust Business Through Investment

In order to achieve management stability and strong growth amid the rapid changes seen around the world, Kao believes that we must not just focus on expanding our existing businesses, but create new businesses that will significantly transform our business models. K25 promotes the transformation of our existing businesses (Reborn Kao) and the creation of new businesses that are different from Kao’s conventional styles (Another Kao), transforming into businesses that get stronger with investment.

Kao will promote significant reform for high-profit businesses and break away from mass marketing in existing businesses through decisive investment and strengthening of brands.

To realize the future that our children envision, we are focusing on themes that Kao has not and could not undertake in the past.
We are developing new businesses by leveraging Kao’s technologies and human resources to create synergies with our existing operations.