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Kirei-Making Life Beautiful The Japanese word 「kirei」 means beautiful or clean, not only on the outside but also on the inside. For us at Kao, Kirei is the value we want to bring to everyday life with our brands, products and services. The little moments you enjoy, like the comfort of freshly washed sheets, the happiness you share with a smiling baby, the confidence you feel when you look in the mirror and see not only healthy skin and hair, but also your inner beauty shining through. The special pleasure that comes from using products you know have been crafted with care both for you and for the environment. We believe these moments and the positive feelings you share with others have the power to shape the future. We want minds, lives and society to be Kirei–Making Life Beautiful.

Kirei-Making Life Beautiful The Japanese word 「kirei」 means beautiful or clean, not only on the outside but also on the inside. For us at Kao, Kirei is the value we want to bring to everyday life with our brands, products and services. The little moments you enjoy, like the comfort of freshly washed sheets, the happiness you share with a smiling baby, the confidence you feel when you look in the mirror and see not only healthy skin and hair, but also your inner beauty shining through. The special pleasure that comes from using products you know have been crafted with care both for you and for the environment. We believe these moments and the positive feelings you share with others have the power to shape the future. We want minds, lives and society to be Kirei–Making Life Beautiful.

Kirei-Making Life Beautiful The Japanese word 「kirei」 means beautiful or clean, not only on the outside but also on the inside. For us at Kao, Kirei is the value we want to bring to everyday life with our brands, products and services. The little moments you enjoy, like the comfort of freshly washed sheets, the happiness you share with a smiling baby, the confidence you feel when you look in the mirror and see not only healthy skin and hair, but also your inner beauty shining through. The special pleasure that comes from using products you know have been crafted with care both for you and for the environment. We believe these moments and the positive feelings you share with others have the power to shape the future. We want minds, lives and society to be Kirei–Making Life Beautiful.

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