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Home  News   First-of-its-kind Curel Moisture Gel-Lotion in Singapore to combat sensitive skin’s battle with sweat and heat rash

First-of-its-kind Curel Moisture Gel-Lotion in Singapore to combat sensitive skin’s battle with sweat and heat rash

First-of-its-kind Curel Moisture Gel-Lotion in Singapore to combat sensitive skin’s battle with sweat and heat rash

Unique Sweat-sensitivity Care Formula to protect skin from sweat
Backed with Ceramide Technology to strengthen skin in the long run
Light, watery and non-sticky texture that leaves skin fresh and comfortable


Singapore, July 2016 – With sweat trouble amongst sensitive skin sufferers on the rise1 , Japan’s No. 1 brand for Sensitive Asian Skin, Curel, declares a war against rebellious sensitive skin by introducing its newest contender: Curel Moisture Gel-Lotion. A first-of-its-kind moisture gel-lotion formulated for sweat-sensitivity care to be introduced in Singapore for both face and body, it effectively soothes and strengthens the skin’s defence barrier from sweat irritants in the long run.

Not only does Singapore’s harsh and sweltering climate creates unsightly sweat stains on our clothes, it also poses a daily distress to people suffering with sensitive skin. Their perspiration can trigger itch & irritation, resulting them to feel uncomfortable in their own skin. As a result, they are faced with the dilemma of sweating it out as the odds of a skin reaction increases.

But don’t retire from your workout plans just yet. Curel Moisture Gel-Lotion is stepping up its game in the sensitive skincare arena to overcome fears of skin irritation caused by perspiration with its moisture gel-lotion formulated for sweat-sensitivity care.


Combat sweat-induced skin symptoms with unique Sweat-sensitivity Care Formula!
When sweat comes in contact with the skin, the outer layer of the skin swells up, enabling sweat to penetrate easily into the skin. The detrimental effects then kick in with a series of skin irritation – itchiness, redness and heat rash – all grave signs of an aggravated sensitive skin condition caused by the mineral and metal compositions found in perspiration.

To tackle this problem, Curel’s Sweat-sensitivity Care Formula contains high-functioning ingredients – Curel’s unique ceramide ingredient and anti-inflammatory extracts.

Curel’s Ceramide Care

Image [Left]: Cross section model of dry and sensitive skin, Image [Right]: Cross section model of healthy skin,

In strengthening the natural skin’s barrier against external irritants, Curel leverages its unique ceramide technology to restore declining levels of ceramide, an essential ingredient lacking in sensitive skin. When ceramide levels are replenished, sensitive skin becomes moisturised and resistant to external irritations.


Armed with anti-inflammatory extracts to soothe irritated skin
Harnessing the anti-inflammatory power of the Thujopsis dolabrata extract from the conifer tree and allantoin, a botanical extract from the comfrey plant, the Curel Moisture Gel-Lotion calms aggravated skin caused by sweat irritants. While the Thujopsis dolabrata extract executes its anti-inflammatory function, allantoin, a natural medical ingredient, helps alleviate discomfort and prevents heat rash and dry skin. The result? Soothed and pacified skin!


Testimonies from Curel users
Disclaimer: Do note that results from product usage will differ for different skin types


Image [Left]: Skin condition of sensitive skin sufferer before product usage
Image [Right]: Redness visibly reduced after 14 days of product usage, and skin is observed to be smoother


Sensitive skin sufferer, Cheryl2 , shared the difference of her skin before and after 14 days of using Curel Moisture Gel-Lotion, which revealed how it has helped to effectively sooth her red, sensitive skin.*

Image [Left]: Skin condition of sensitive skin sufferer before product usage
Image [Right]: Redness visibly reduced after 14 days of product usage


Tiffany, the mother of Agnes, a two year-old infant who suffers from sensitive skin, has also tried and tested the product to see similar effectiveness on her baby’s skin. She also shared, “I like the gentleness and light texture. It doesn't leave a sticky feeling and absorbs fast.”*


Light, watery and non-sticky texture for a refreshing application!
In the thick of Singapore’s hot and humid weather, slathering on heavy products can be uncomfortable. Opt for a refreshing switch as Curel Moisture Gel-Lotion presents a perfect combination of light and non-sticky texture for quicker absorption, without leaving behind any greasy residue. Formulated for the sweltering heat, the moisture gel-lotion packs plenty of moisturising goodness per application for maximum sweat-sensitivity care.

Fragrance-free, colourant-free and allergy-tested, the Curel Moisture Gel-Lotion is set at a pH closest to our skin. Made in Japan, Curel Moisture Gel-Lotion (S$24.80, 220ml) will be available in Singapore from June 2016 onwards at selected leading pharmacies, personal care stores, and supermarkets.

For more information, please visit http://web.kao.com/sg/curel/ or https://www.facebook.com/Curel.SG .


For media enquiries, please contact:
Ang Yan Ting
Brand Executive
Email: yanting.ang@kao.com


1 Benchmark Research (2013 to 2015): Females with Sensitive Body Skin
2 Name has been changed to protect privacy
* Testimonies are obtained from Curel Home Usage Test.