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Home  News   MEDIA RELEASE - Introducing Laurier Ultra Gentle, dermatologically tested napkin to relieve skin discomfort during periods

MEDIA RELEASE - Introducing Laurier Ultra Gentle, dermatologically tested napkin to relieve skin discomfort during periods

MEDIA RELEASE - Introducing Laurier Ultra Gentle, dermatologically tested napkin to relieve skin discomfort during periods

Launching in Jul 2017 [Singapore] - The improved Laurier Ultra Gentle is now softer than ever on your skin. Developed with Japan’s advanced skin science technology, its unique, wavy surface minimizes friction to prevent skin irritation, making it gentler than ordinary cotton napkins. What’s more, combined with its superior breathability and absorbency, you can experience a whole new level of comfort during your period. It is dermatologically tested which is gentle to the intimate skin.

Skin around the intimate area has the least number of protective skin layers. During the time of the month, relative humidity around the delicate area can elevated to more than 85%, on par with climate of tropical rainforest as perspiration and menstrual blood build up in the confined space between napkin and the skin. These factors make the skin very sensitive and its resistance against external stressors such as friction that is resulted from rubbing of skin against napkin surface will be reduced significantly. Hence, women are prone to suffer from skin discomforts (e.g. itchiness, soreness, rashes and stuffiness) during their periods and it might affect anyone, not just those who have sensitive skin.

Laurier Japan has almost 20 years of R&D experience in the intimate skin area and Laurier Ultra Gentle is specially designed to provide the ultimate comfort and gentleness to delicate skin:

  • Gentler on Skin
    - Unique airy soft wavy top sheet has minimal contact with the skin, which helps to reduce friction effectively by 30%*, hence minimizing skin discomforts caused by friction.
  • Extra Breathable
    - The improved wavy surface promotes and increases airflow by +50%^, thus relieving stuffiness, moisture and itchiness.
  • Highly Absorbent
    - Quick Lock & Dry System absorbs and locks in fluid quickly, reducing wetness on the napkin surface. You will feel drier and stay sticky-free.
  • Advanced Technology
    - Developed with Japan advanced skin science technology. Made in Japan, premium quality.
*Compared to previous Laurier Ultra Gentle products ^Compared to other Kao products


Laurier Ultra Gentle complete range consists of:

DAY


NIGHT


Available at leading pharmacies, supermarkets and hypermarkets.


For more information, please contact:
Ms Sara Tan
Brand Manager – Laurier
Kao (Singapore) Pte Ltd
Email: sara.tan@kao.com
Tel: 6681 4812