SINGAPORE, June 2016 –
Mild and moisturising formula, gentle on children’s skin
Maximum level of protection with SPF50+ / PA++++
Strong resistance to sweat, water and friction
Good sun protection habits should be cultivated from young, but most parents might find it difficult to look for a sunscreen that is gentle enough on skin for children. Joining the wide variety of sunscreen offerings from Biore is the brand’s first ever sunscreen designed for children – the new Biore UV Mild Milk
! With a high SPF50+/ PA++++ factor that provides the highest level of UV protection, with a mild, milky texture catered for delicate skin, your little ones can now enjoy their time outdoors for a longer period of time without the risk of being sunburnt.
Sweat resistant with superior double UV block
Often active, children stay under the sun for a considerable amount of time each day when they are at school or during their free time, and also enjoy sports more frequently. The UV Mild Milk’s strong resistance to sweat, water and friction ensures adequate UV protection for children over a longer period of time.
In addition, with the highest level of protection through SPF50+ and PA++++ against skin-aging UVA rays and skin-burning UVB rays, the UV Mild Milk is capable of keeping your little one fully protected while having fun!
A mild, milky texture for comfort on skin
Gentle on children’s skin, the UV Mild Milk’s milky texture spreads smoothly and glides easily on, making application a breeze. Its lightweight texture also ensures that there is no sticky or oily after feel on skin, and therefore guarantee comfort for the young ones without compromising on UV protection!
Specially formulated to protect and care for their delicate skin, it also contains moisturising ingredients which further helps to keep their skin healthy and hydrated. It is also suitable for both face and body, and can simply be cleansed off with facial wash.
Safe for children’s use
The Biore UV Mild Milk (for kids) is allergy tested and alcohol, fragrance, as well as colour free. It delivers maximum protection and dedicated care for your children’s skin, ensuring that while the product is kept functional, it also cares for their skin conditions.
The new Biore UV Mild Milk (for kids) SPF50+/ PA++++ is available at all leading pharmacies, supermarkets and hypermarkets at SGD13.90 from 1 May 2016.
For media enquiries, please contact:
Chua, Hui Min